seo

Restaurant SEO: How to Optimise Your Restaurant (or Café) Website & Attract More Hungry Diners

26th February 2019 - By Ahmed Khalifa

Restaurant SEO - How to Optimise Your Restaurant (or Cafe) Website and Attract More Hungry Diners - blog feature image

For many local businesses, competition is intense. And for restaurant and café owners out there, it’s no different. They face constant challenges to attract diners to their premises.

The big chains tend to dominate the search traffic so the smaller, local restaurants (and cafes) might feel like they are having a hard time trying to compete.

However, what I do find is the majority of these smaller restaurant websites could be a lot better and actually have more potential than they might think.

They focus on 3rd party sites like TripAdvisor or Yelp instead, which means they have little control and face more competition with other restaurants and cafes.

With the help of an effective and structured restaurant SEO strategy, this can translate to better search results, drive more relevant traffic to your website and fill up your dining room with hungry guests.

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How to Use Quora for SEO & Content Marketing

12th February 2019 - By Ahmed Khalifa

If you are not familiar with Quora, it is the largest online question and answer platform, where people (mostly) ask genuine questions and receive answers from those who have the knowledge and expertise about that particular topic.

It sounds very simple but, since its launch in 2009, it has grown into a huge platform with over 300 million monthly unique users. And because of that, it can be an absolute goldmine for SEO and content marketing.

Best Freelance SEO Consultants in the UK

4th December 2018 - By Ahmed Khalifa

There are many freelance SEO consultants across the UK and abroad, which makes it very hard to know which one to trust and pay for.

But there are also many “SEO experts” out there, who feel like they can offer advice and expertise just because they read a few blog posts and run an agency.

I’ve heard too many horror stories of what can happen if someone unknowingly ends up in the hands of those who are not right for you.

So rather than risk that happening to you, this post will outline some of the best freelance SEO experts within the UK.

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How to Find Out Where Your Organic Search Competitors Are Beating You [Video]

23rd October 2018 - By Ahmed Khalifa

It’s one thing to know who you are competing against on Google.

But it’s another when it comes to understanding where exactly your competitors are beating you in the search results.

That’s where the real data can help you.

Using a paid tool called SEMrush, you will be able to find out what keywords you are ranking for that your competitors are doing better against you.

Episode #70 – Google Made 2,453 Search Changes in 2017. What Does That Mean for Business Owners & Marketers?

21st September 2018 - By Ahmed Khalifa

Welcome to episode 70 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully.

And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic.

If you haven’t, don’t miss out and make sure you subscribe to the newsletter to stay ahead of your competition.

In this episode of This Week Online Today, I talk about the following:

the 31,584 experiments that Google have carried out with the “search quality raters”
the subsequent 2,453 changes that have launched
the types of changes could have occured
how the number of changes per year have dramatically increased over the years
what you should be aware of and how you should handle these changes

SEO Tips for Beginners

11th September 2018 - By Ahmed Khalifa

Search engine optimisation (SEO) is one of the most important aspects of your online marketing activities for your business and your website.

If you do not take it seriously, you are missing out on a huge amount of traffic and also the opportunity for your audience to find you via search engines.

SEO can sometimes be an over-complicated process and highly technical…if you want it to be.

But you can choose to keep it as a simple yet a powerful part of your arsenal without the need to overwhelm yourself.

This page will simply round up the best of SEO tips and advice on this site that can help you to grow your organic search traffic.

Episode #67 – Being Lazy With Your Content Shows Disrespect to Your Audience. But is Google Helping the Cause?

17th August 2018 - By Ahmed Khalifa

Welcome to episode 67 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully.

And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic.

If you haven’t, don’t miss out and make sure you subscribe to the newsletter to stay ahead of your competition.

In this episode of This Week Online Today, I talk about the following:

what is this “lazy content” we are talking about and the problems behind it?
the problem with lazy content for audience
how lazy content can still attract more Google organic traffic
what should you do about it and what should you do instead?

How to Find Thousands of Long-Tail Keywords…in Just Minutes [Video]

10th August 2018 - By Ahmed Khalifa

Header image for post about how to find long-tail keywords using SEMrush

Long-tail keywords (those keywords which are 2 or more words) are priceless.

Even though they tend to have a lot less search volume than the broad keywords, did you know that long-tail keywords are more lucrative?

Like “best places to eat in London” vs searching for “restaurants” while in London?

Or “camera” vs “small mirrorless Sony camera”?

Because there is stronger intent when searching with long-tail keywords, your audience will more likely take action as they are specific about what they are looking for.