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How to Find Out Where Your Organic Search Competitors Are Beating You [Video]

23rd January 2019 - By Ahmed Khalifa Leave a Comment

It’s one thing to know who you are competing against on Google.

But it’s another when it comes to understanding where exactly your competitors are beating you in the search results.

That’s where the real data can help you.

Using a paid tool called SEMrush, you will be able to find out what keywords you are ranking for that your competitors are doing better against you.

Episode #70 – Google Made 2,453 Search Changes in 2017. What Does That Mean for Business Owners & Marketers?

28th September 2018 - By Ahmed Khalifa Leave a Comment

Welcome to episode 70 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully.

And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic.

If you haven’t, don’t miss out and make sure you subscribe to the newsletter to stay ahead of your competition.

In this episode of This Week Online Today, I talk about the following:

the 31,584 experiments that Google have carried out with the “search quality raters”
the subsequent 2,453 changes that have launched
the types of changes could have occured
how the number of changes per year have dramatically increased over the years
what you should be aware of and how you should handle these changes

Episode #69 – Should Google AMP “Go To Hell”? Or Should We Embrace It?

7th September 2018 - By Ahmed Khalifa Leave a Comment

Welcome to episode 69 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully.

And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic.

If you haven’t, don’t miss out and make sure you subscribe to the newsletter to stay ahead of your competition.

In this episode of This Week Online Today, I talk about the following:

A brief description of what is AMP and the positive side of it
The problem with Google enforcing AMP on all websites
Is it a good thing to make all websites have AMP pages
The power that Google has over news publishers
Why it’s difficult for publishers to NOT use AMP

Episode #67 – Being Lazy With Your Content Shows Disrespect to Your Audience. But is Google Helping the Cause?

17th August 2018 - By Ahmed Khalifa Leave a Comment

Welcome to episode 67 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully.

And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic.

If you haven’t, don’t miss out and make sure you subscribe to the newsletter to stay ahead of your competition.

In this episode of This Week Online Today, I talk about the following:

what is this “lazy content” we are talking about and the problems behind it?
the problem with lazy content for audience
how lazy content can still attract more Google organic traffic
what should you do about it and what should you do instead?

Episode #64 – Chrome Marking Non-HTTPS Sites Not Secure and Why You Should Care HTTPS & Site Security

27th July 2018 - By Ahmed Khalifa Leave a Comment

Welcome to episode 64 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully.

And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic.

If you haven’t, don’t miss out and make sure you subscribe to the newsletter to stay ahead of your competition.

In this episode of This Week Online Today, I talk about the following:

the news about Google Chrome marking site not encrypted with HTTPS as ‘Not Secure’
their reasons behind doing it
how you can get free SSL certificate to enable HTTPS on your site
the benefits of getting your site HTTPS
the online Twitter debate about whether you need to do it (but you do)
HTTPS does not guarantee security. You still have other tasks to consider to keep yourself safe online

How to Find Your Competitors’ Top Content in Minutes? [Video]

3rd December 2018 - By Ahmed Khalifa Leave a Comment

Have you ever wondered what your competitors’ top-performing content based on Google organic search is?

It’s all well and good that you want to focus on your content and get it to perform as high as possible in terms of traffic, engagement and conversion. But sometimes, we need to look at our competitors to see what are they doing.

Some people might think it will be useful to do that to get content ideas, which is true, but there is a lot more to it when you look at the top content of your competitors.

Episode #63 – Google Fined $5.1bn/£3.8bn by EU for Abusing its Power on Android. Should They Do What They Want with Their Own Products?

20th July 2018 - By Ahmed Khalifa Leave a Comment

Welcome to episode 63 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully.

And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic.

If you haven’t, don’t miss out and make sure you subscribe to the newsletter to stay ahead of your competition.

In this episode of This Week Online Today, I talk about the following:

why Google got fined and the case against them by the EU
Google being accused of abusing its power on the use of Android of smartphone manufacturers
what the Google CEO has to say about that
whether Google should be allowed to do what they want with their own products
the benefits of anti-competition law

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