WordPress, Digital Marketing, Analytics, Content, Security
Let’s get one thing clear; if you don’t have a blog section on your website (not including elsewhere), get one set up now.
If you have already done this, then the next step is to make it a useful resource for your audience, and that is a continuous challenge.
So, how do you get better at blogging? How can you improve your blog writing skills and know that you are going in the right direction?
[Read more…] about How to Become a Better Blogger
Welcome to episode 67 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully.
And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic.
If you haven’t, don’t miss out and make sure you subscribe to the newsletter to stay ahead of your competition.
In this episode of This Week Online Today, I talk about the following:
Have you ever wondered what your competitors’ top-performing content based on Google organic search is?
It’s all well and good that you want to focus on your content and get it to perform as high as possible in terms of traffic, engagement and conversion. But sometimes, we need to look at our competitors to see what are they doing.
Some people might think it will be useful to do that to get content ideas, which is true, but there is a lot more to it when you look at the top content of your competitors.
[Read more…] about How to Find Your Competitors’ Top Content in Minutes? [Video]
It’s all well and good that you have done your keyword research prior to putting together your new piece of content.
But sometimes you might want to find related keywords (or even new ideas) that can either expand your existing content or to come up with ideas for a brand new one.
Doing some additional keyword research is required, but it doesn’t always have to be a chore, as you can do so directly on Google search result.
[Read more…] about How You Can Find Related Keywords Directly on Google…in Just Seconds? [Video]
If there is one thing that can confuse some people when they first start to write content for their site, it’s the battle between understanding WordPress categories vs tags.
But even the most experienced WordPress.org users struggle to follow the basic principles of structuring their content, and this can lead to confusion for your readers and search engines.
When setting up your pages and your (blog) posts, it’s important to have the correct structure set up for your content as early as possible. Even if you haven’t done it early, it’s never too late to do something about it.
[Read more…] about WordPress Categories vs Tags: What’s the Difference & How to Use Them?
They say that “a picture speaks a thousand words”, which is true for anyone whether it’s online or offline
But pictures on your site can also play a part in holding you back if you don’t take into consideration of image optimisation.
While you sit back and admire the creativity of your images, we can probably assume that you want other people to have the chance to engage with your visual content too.
But it’s easier to do that if you look at optimising your images first, both for SEO and for general web performances.
Without it, your audience will never have the chance to engage with your entire site in general, let alone your content.
[Read more…] about Image Optimisation: 10 Steps on How to Optimise Your Images for Better SEO & Web Performance
For many of us who use Google, there are obvious things you can do when it comes to finding what you’re looking for.
Just type the keyword, phrase or question into the search bar and look at the results.
But there are some very clever advanced Google search tips that can help you unlock further ideas, be it when picking what keywords to choose or thinking of content ideas.
Enter the Google Wildcard Search – a powerful way to look at other related keywords using asterisks (*).
[Read more…] about How the Google Wildcard Search Can Unlock Endless Content Ideas? [Video]
In this episode, I talk to Chris Marr, founder of Content Marketing Academy; the membership-based business which help other to grow by using the power of content, but also looks at other essential areas such as leadership, sales, email marketing, social media, etc.