content marketing

Episode #67 – Being Lazy With Your Content Shows Disrespect to Your Audience. But is Google Helping the Cause?

17th August 2018 - By Ahmed Khalifa Leave a Comment

Welcome to episode 67 of This Week Online Today, where I will be talking to you about the big online news that has been happening this week today to make sure that you are ahead of the game when it comes to running your online brand successfully.

And if you have already subscribed to the newsletter, you will also receive an exclusive bonus tip of the week to help you further about this topic.

If you haven’t, don’t miss out and make sure you subscribe to the newsletter to stay ahead of your competition.

In this episode of This Week Online Today, I talk about the following:

what is this “lazy content” we are talking about and the problems behind it?
the problem with lazy content for audience
how lazy content can still attract more Google organic traffic
what should you do about it and what should you do instead?

How You Can Find Related Keywords Directly on Google…in Just Seconds? [Video]

3rd December 2018 - By Ahmed Khalifa Leave a Comment

It’s all well and good that you have done your keyword research prior to putting together your new piece of content.

But sometimes you might want to find related keywords (or even new ideas) that can either expand your existing content or to come up with ideas for a brand new one.

Doing some additional keyword research is required, but it doesn’t always have to be a chore, as you can do so directly on Google search result.

How the Google Wildcard Search Can Unlock Endless Content Ideas? [Video]

5th December 2018 - By Ahmed Khalifa Leave a Comment

For many of us who use Google, there are obvious things you can do when it comes to finding what you’re looking for.

Just type the keyword, phrase or question into the search bar and look at the results.

But there are some very clever advanced Google search tips that can help you unlock further ideas, be it when picking what keywords to choose or thinking of content ideas.

Enter the Google Wildcard Search – a powerful way to look at other related keywords using asterisks (*).

Episode #35 – Combining Content & WordPress to Become More Visible Online with Chris Marr

27th February 2018 - By Ahmed Khalifa Leave a Comment

In this episode, I talk to Chris Marr, founder of Content Marketing Academy; the membership-based business which help other to grow by using the power of content, but also looks at other essential areas such as leadership, sales, email marketing, social media, etc.

10 Content Structures That You Can Use On Any Platform Today

5th December 2018 - By Ahmed Khalifa Leave a Comment

Many people underestimate how important structure is when it comes to creating your own content.

This includes a blog post, videos, news article, podcasts, video games, books, movies…just about any form of content on any platform.

Think of a content structure like a skeleton – without it, your content would collapse into one big messy blob.

10 Ways ‘Google Trends’ Can Seriously Help Take Your Content to the Next Level

5th December 2018 - By Ahmed Khalifa Leave a Comment

You know when you’re in high school, there is the pressure to be one of the cool kids?

It’s not necessarily because you want to blend in, but because you want to move with the crowd and go in the same direction as them.

And if you don’t follow the trend, you risk falling behind.

It’s kind of the same when it comes to understanding the search trend before creating your content.

Nobody Reading Your Blog? Why You Should Persist

23rd October 2018 - By Ahmed Khalifa Leave a Comment

“Nobody is reading my blog.”

You’ve heard all the stories and blog posts about why you should start your own blog.

So feeling all motivated, you did just that.

You started your WordPress site and created your blog posts.

But you checked Google Analytics and noticed that…surprise surprise…no-one is reading them.

You even called your mum to read it.

And hooray, you now have one visitor.

But then you remember that your mum is probably not your target audience.

How to Create Crap Content

6th December 2018 - By Ahmed Khalifa Leave a Comment

In a world where we are continuously fed with sales pitches, marketing schemes, promotional material and spammy content, we have to be alert and aware of deceptive tactics and shockingly “crap” content.

We have to shift through all the junk to find the good stuff, like the scene in Star Wars: The New Hope where they are stuck in the trash compactor.

Sifting through all crap content is like this scene from Star Warn: The New Hope — Yup, an absolute mess. Like the amount of junk on the web. Image courtesy of Lucas Film/Disney

The danger is that we become blind to more and more content. Even “banner blindness” is a genuine concern for many advertisers.

Because it’s tiring, isn’t it?

Not only that, it’s ineffective – yet it still exists.

So, crap content must be in demand, and we just have to meet that demand. So I thought of listing out different ways you can excel at creating crap content.