You can’t be friends with everybody, nor can you expect everyone to be your customer.
I have no problem with saying that I am not a good fit for everyone and not everyone will want to work with me.
And there’s nothing wrong with admitting that.
Because I do believe that not everyone should work together and the sooner we know that, the better. The last thing we want is for you to have invested so much of your time, energy, resources and money before realising that we are not a good fit for each other.
It would be unfair to both of us. So allow me to outline the type of brands that I am not able to bring value to:
If you want or expect results quickly
Just like many other sectors, the world of digital marketing is not a place where you can get quick results.
Even though there may be quick wins here and there, it is still a long-term game and my most successful clients are those who have played the long game.
But communication is key, and you will be kept informed throughout the process of working together.
If you want quick advice to get a quick answer, perhaps a coaching call is better for you.
If you want me to do anything “black-hat” or against guidelines
Search engine optimisation has a bit of a bad reputation when it comes to its practices, mainly because they worked in the past. But Google is getting better (though not perfect) at tackling them.
Although there are plenty of underhand tactics, aka black-hat SEO, which can help to give you a boost in Google ranking, I am not the person to do that for you, nor will I ever convince you or be willing to do it.
The consequences of doing anything black-hat are too severe and it’s not something that you should ever consider.
If you want something cheap
There are many consultants and agencies out there that will charge less than me. And there are also many freelance marketplaces that have individuals offering a cheaper service too.
So if you are more focused on price, I am definitely not the right person for you.
You can get an idea about pricing within my services page here.
If you are expecting me to do anything for free
Just like you don’t expect to do anything free for your customers, the same applies in this case. Once we have discussed and agreed on the terms and conditions, we will go over what is covered and what is not covered.
There may be times where I can, or may, do extra work for you for free, under special circumstances. But this will be done at my discretion and it will be agreed between us in writing.
If you do want any free information, you can read the blog posts, listen to the podcasts or receive exclusive tips and advice via my newsletter. Each of these resources will give you access to tips and advice on growing your online visibility.
And have I mentioned that they are all there for free?
If you are not ambitious with your content
Without a doubt, content plays a major part in anything related to growing your website online.
At the very least, you are expected to have, or planning to have, a blog on your website, which you will take seriously. That means consistent, strategic and high-quality content in various formats. The more ambitious the better.
Otherwise, you risk falling behind your competition.
You only need to look at the content section of this site to see how seriously I take content. You do not have to be as serious as me, but I do recommend that you are creative, open-minded and excited about creating content for your site.
If you want me to do everything for you or you’re not willing to work together.
Not only will I not do everything for you, but it’s simply a bad idea. Because the best way to get results is to work together.
Combining your industry knowledge and experience with my own is, without doubt, one of the best ways to get the quickest results.
As the saying goes, two heads are better than one.
If you don’t have permission or buy-in from the top
If you do not have permission from the top to be creative, or if you might face challenges in getting approval for certain tasks or projects, this will hold you back and prevent you from experiencing the full benefit of my service.
From my own experience, unless the management team is open to the idea of us working together, it will end up being a costly mistake for you to hire me.
If you don’t like constructive comments
There will be times where we will have disagreements, and that’s totally OK.
There will also be times where I need to provide you with constructive feedback. This could be related to your content, website design, how projects are done, communications, etc.
Basically, anything that I believe will hold you back… and that’s the key. Because any feedback will be provided with the best of intentions and will give you the quality service and results that you deserve.
If that’s something that you don’t like, then perhaps it’s best that we don’t work together.
If neither of us will have access to your site and relevant platforms
It will be very difficult for either of us to implement any changes or make the best decisions for your website if neither of us has access to your site.
The same applies if neither of us has access to important data via platforms such as Google Analytics and Google Search Console.
The best way to speed up the process and also give you what you want in terms of growing visibility online is to have access to as many relevant platforms as possible.
If you use cheap and low-quality hosting
This might sound crazy, but it does matter if you have good hosting.
I have talked on a number of occasions about why having Managed WordPress Hosting is a crucial part of any WordPress website.
It will provide a much smoother process when it comes to managing uptime, security, support, etc. And the less time we both spend on worrying about your hosting, the more we can focus on the more important tasks at hand.
However, if you do think we are a good fit for each other, you are ambitious, you are excited AND you want to boost your online visibility, then let’s talk.
Fill in the form below and let’s chat.