Yes, I know…another boring FAQ page where I list the questions that people have apparently asked me.
But that’s not how I work. I want to get real and honest with you before you work with me so that you will have the most productive and fruitful relationship possible, and ultimately have a positive impact on your business.
This page is designed to make sure that you have your concerns answered and we get straight to the point.
So let’s get to the type of questions that I get asked often:
- What is your background and how will that help me?
- How can you help my website and my business?
- What type of businesses or person do you work best with?
- Who do you not work well with?
- What do you not do?
- Who have you worked with?
- Why do you prefer to work with WordPress.org websites?
- Do you work for WordPress?
- How much do you charge?
- Why are you so expensive?
- Why are you so cheap?
- Do you offer any discounts?
- I like free stuff. Do you have anything for free?
- Do I have to sign a long-term contract?
- What do I do if I don’t want to commit to anything but still require ad-hoc advice?
- What will you need from me?
- Will you guarantee higher Google rankings?
- Will you guarantee better conversions?
- How can I learn more about the online industry keep up-to-date with the latest news and stay ahead of the competition?
- Who have you worked with and do you have testimonials to share?
- What do I do if I have more questions?
1. What is your background and how will that help me?
For just over eight years, I have been working in full-time employment within the area of digital marketing. The companies I’ve worked for range from a local family business to an international publishing company, from a well-known digital marketing agency to a major national high street fashion retailer.
Even though I have worked in SEO (search engine optimisation), email marketing, PPC (pay-per-click), affiliate marketing, CRO (conversion rate optimisation), content marketing and social media, my main forte is SEO and content marketing, which has a knock-on effect to data analysis (mainly Google Analytics) and CRO.
I wouldn’t call myself an expert in CRO, but it’s something that I offer to my clients to complement my other services, and it has brought them results.
Thanks to my experience, this has allowed me to hone my skills, learn from the experts, practice, practice, practice and sharpen my knowledge. And because of that experience, I am less likely to do anything risky to your site as I’ve learnt (the hard way) what to do, and what not do.
And since July 2016, I have started my business to help even more businesses grow their online performance, much as I have done in my previous full-time jobs.
And that’s why I want to work with seriously ambitious businesses who want to grow.
Check out my LinkedIn page for more information about the companies I worked for and the results I have brought in for them.
On top of that, I am also an active member of the WordPress community. Having used the platform for over 10 years, I give back to the community by attending my local WordPress meetup in Edinburgh and where possible, attend and volunteer at various WordCamps across the UK and sometimes abroad.
And at the moment, I am the lead organiser for the upcoming WordCamp Edinburgh, which is another part of my task as part of the community.
You can read a little bit more about me on my About Me page (get it?)
2. How can you help my business and my website?
When I work with a client, it is so important to understand the “what” (do you want) and the “why” (do you want) before we think about the “hows” (do we get there).
So many times I have heard people saying “I want more traffic” because they think it will increase their revenue, but the problem is actually the site’s conversion rate and the user experience with their existing audience.
Or they say that they have high rankings and are getting traffic, but they are not getting quality leads to the site because the type of content they are creating is attracting the “wrong traffic”.
Or perhaps you thought the traffic data on Google Analytics is high, but it’s actually full of spammy traffic which is skewing your data and giving you the wrong information, which can hinder your business.
Whatever it is, my main aim is to understand exactly what you need to grow your business – more traffic, more revenue, more subscribers, more leads, etc.
From there, I will use my experience combined with your industry knowledge, to make sure that you get the service that you need.
The following is an example of what I may do for you depending on your business needs:
- provide relevant content ideas that your audience is searching for
- clean up any irrelevant or spammy traffic on Google Analytics to get accurate data
- carry out keyword research for the products that you are selling
- undertake A/B tests to understand which version of your pages your audience prefer
- put together an SEO audit to look at the potential opportunities for you to capitalise on
- analyse your traffic to look for opportunities that can improve your audience’s experience on your site
- create a bespoke training programme for you and/or your team and give you the tools to move forward with your online activities
- analyse the backlink profile of your site to make sure that you are not at risk of losing organic traffic from Google
- create a content plan to make sure that you know what content to create ahead of time
- provide best practice on setting up and running your WordPress site
- provide advice and service to make sure that your WordPress site is as secure as it can be
If I can’t help you, I will tell you straight away rather than waste your time and advise you what to do where possible.
3. What type of businesses or person do you work best with?
There are 3 different parts to this:
- seriously ambitious businesses who have the drive and commitment to seriously grow their business
- those who are looking for long-term gains rather quick wins and short-term success
- working with someone who is willing to put the time aside and commitment to communicate regularly and carry out the tasks that are necessary
Although not essential, I also work best with those who use WordPress.org as their website. Even though I can work with any CMS (content management system), there are many advantages to using WordPress, with the biggest one being the ability to make instant changes.
The only thing I ask is that if you are working for non-WordPress sites and you are keen to work together, you will need to have access to front and back-end of the sites for me to make the necessary changes and implement actions.
4. Who do you not work well with?
In order to ensure that we can work well together, I recommend that you visit “Who I’m Not a Good Fit For” page, which will highlight some factors that will suggest that we will not work well together.
Because at the end of the day, it is better to be open and upfront before we potentially start working together rather than too late down the line.
5. What do you not do?
Even though I have done it in the past, I am not the best person if you want someone who is an expert in affiliate marketing, PPC, email marketing and social media. I prefer to focus on SEO, content marketing, CRO and Google Analytics.
However, I can provide general advice and best practice across the entire spectre of digital marketing.
I am also not a web developer or web designer, so if you are asking me to make some design tweaks or do something technical, I am not the best person for you, but I can recommend the best resources and services available.
6. Who have you worked with?
Due to client confidentiality, I am not able to provide details of who everyone that I have worked with.
But I can say that I currently work or have worked with clients who are in a wide variety of industries from web security, to a fashion ecommerce brand, to IT specialist, and nutrition expert.
And these vary from a one-man/woman band to an international remote company.
You can also view some of the recent clients that I have worked with via the testimonials page.
7. Why do you prefer to work with WordPress.org websites?
Not to be confused with WordPress.com, I tend to prefer to work with those whose websites are powered by WordPress.org like this site, and there are many reasons for that:
- plenty of experience using WordPress, which means that you will get the best knowledge and service possible
- good contacts with other WordPress experts – just in case I need a helping hand about something that I do not have the answer to
- gives us plenty of flexibility to apply changes without any middlemen involved, which means faster results
- Over 30% of the world wide web is currently powered by WordPress, and there are some huge brands like Facebook, Microsoft and Mercedes-Benz who uses WordPress
- provides more flexibility and ability to have a larger impact than WordPress.com
8. Do you work for WordPress?
No, I don’t.
WordPress has thousands of volunteers covering various areas and helping to make WordPress what it is today. I like to get involved in various ways such as volunteering at WordCamps, attending meetups and helping others with their WordPress sites.
And anyone can get involved and contribute, even if you are not technical.
9. How much do you charge?
Depending on what you are looking for, there are different price points for different services, and they are all available on each of the respective services pages.
10. Why are you so expensive?
There are many reasons:
- all the work that is carried out for you will be carried out by me. Nothing is outsourced
- as I have built almost 10 years of experience, you do not need to spend as much time learning and experimenting
- to make sure that you get the best service possible, it’s important that I stay up-to-date with the ever-changing online world and apply that to your business
- to ensure that you have the best data and resources possible, I use a variety of top-of-the-range paid tools such as SEMrush, Hotjar and KWFinder to ensure your business receives the best quality results possible
11. Why are you so cheap?
It’s true that it’s cheaper to work with me than many (if not most) agencies, but there are reasons for that:
- as a remote company, there isn’t a massive overhead to pay in terms of an office and utilities
- since I provide the services myself, you are not paying for a large team (that you’ll probably not need but pay for anyway)
- continuing from above, you are not talking to any middle man/woman or some kind of account management team. All communications will go straight to me (Ahmed) so that you get the job done quickly
12. Do you offer any discounts?
If you are an officially registered charity and there is space to have you in my work schedule, you will automatically receive 15% off your invoice for any consultancy or training services.
13. I like free stuff. Do you have anything for free?
And you can also subscribe to my newsletter where you will be kept up-to-date with what you need to do for your website, to stay ahead of your competitors. You will also receive exclusive tips that I don’t always share elsewhere.
14. Do I have to sign a long-term contract?
While there is a contract involved to make sure that both parties are protected, there are no minimum terms involved. To make you feel comfortable and to give you control, any long-term projects are on a month-by-month basis.
15. What do I do if I don’t want to commit to anything but still require ad-hoc advice?
The best thing to do is to contact me via Clarity.fm where you are charged by the minute, and you get to decide how long the conversation will last.
16. What will you need from me?
This is what I need from you:
- your commitment to make it work
- your knowledge and expertise of the industry you are in
- your help to contribute to certain tasks
- your patience while we slowly grow your business
- your ability to think outside the box when required i.e. coming up with campaign ideas or creative content
- your determination and attempt to make things work even if it sounds scary i.e. being on video and recording yourself
If you want to make the most out of my service and have a big impact on your website, we need to work together to make it work.
17. Will you guarantee higher Google rankings?
And if there is anyone out there who said that they could guarantee a high Google ranking, run. Run away…and fast!
What I can say, and what most people should say, is to be specific about any opportunities that can help you grow and why. I can provide as much information and data as possible to help you understand, and also to track the relevant metrics.
And if rankings is one of them, then that’s fine. But as I mentioned earlier, it’s not always about rankings as there could be other underlying problems.
But no, I don’t use the word ‘guarantee’ in anything when it comes to growing online.
18. Will you guarantee better conversions?
Even though results from doing conversion rate optimisation are more data-driven, and you are more likely to get the desired results, there are still no guarantee.
What I can say is that we will have a more accurate picture from the information of what works and what doesn’t work when carrying out CRO tests.
Instead of going with “gut feeling” or making assumptions about what you think your audience may prefer, we can use hard facts and numbers that will inform our decisions by testing all hypotheses on the site.
Because the wrong decisions can unknowingly have a negative effect on your bottom line.
But like I said above, I don’t like using the word ‘guarantee’.
19. How can I learn more about the online industry, keep up-to-date with the latest news and stay ahead of the competition?
Even though there are various places on this site to help you, the best thing to do is to subscribe to the newsletter below so that you will never miss anything.
20. Who have you worked with and do you have testimonials to share?
You can read a variety of comments from clients that I have worked on the testimonials page.
21. What do I do if I have more questions?
Feel free to contact me or (if available) use the chat button on the bottom right-hand side of the screen, and I will be happy to answer any questions that you have.