When it comes to learning about building a personal brand using “the power of you”, very few know as much as Chris Ducker does.
Which is why when he released his new book: “Rise of the Youpreneur”, it was obvious that I was going to buy it and do a book review on it as soon as I had finished.
If you are the type of person who wants to build a personal brand like I do, then you will want to read this book. Chris outlines the many ways in which you should use the “the power of you” to build a strong personal brand.
Get yourself your own copy of “Rise of the Youpreneur” below:
And check out the video below on what I thought about the book and what to expect:
What’s up everyone, I am Ahmed Khalifa. And today I’m going to be doing a book review about a book I’ve just finished reading. It’s called “Rise of the Youpreneur” that’s right: “The definitive guide to becoming the go-to leader in your industry and building a future-proof business.”
Now I should say there’s a bit of a disclaimer here because I’m actually a fan, a huge fan actually, of Chris Ducker. He’s someone I’ve been following for many years and I’ve had the chance to meet him at a conference.
Such a cool guy.
He also has a bit of a background, he’s a bit different to this because he used to be known as the VA guy. He had a business and still has it actually, a business which is based around a virtual assistant agency in the Philippines where he’s living right now, but he’s going to move to the UK.
He has also been building a kind of community called the Youpreneur Community, and it’s all about building the business of you.
And it’s so relevant to me right now because this is what I’m doing at the same time. I’m using my personal brand to build my business. It was inevitable that I was going to buy his book.
The main purpose of this book is to kind of build and be the best version of you as an entrepreneur, hence the word youpreneur not entrepreneur. Because as Chris has said: “It’s all about..” he said here, “it’s all about building the business of you.
And it kind of makes sense because if you think about it, nobody can copy you as a person, a personality, your experience, your knowledge, your way of doing things. That’s who you are, that’s your strength.
And it’s all about utilising that and making the most of it. And Chris had talked about it in his book, about how you should do that and why, if you build a personal brand, it is kind of future-proofing your business because if you start a business on the one brand and you completely change it to another brand, that’s not always going to be a future-proof way.
But, if you’re going to have your name, which let’s face it, is very unlikely that you’ll change your name, then it’s kind of a future-proof way to kind of grow your influence. I think it’s a pretty good point that Chris makes in his book.
I always believe there is something in each person out there. There is something about you that is unique and powerful. And someone out there would prefer your way of working and your style of getting your message across.
And that’s why I think the whole point of Youpreneur is that it can be a very, very powerful thing for you and for your brand without you even knowing it.
But at the same time, it’s not something that you can get done quickly. It’s going to take a lot of work and many, many years, and if you’re patient enough then you’re onto something. If you’re not, well, there’s nothing I can do about that. You’re just gonna have to be patient, I’m afraid.
What I like as well is that Chris talks about the key things that every single youpreneur must have. And a few of them involve being honest and trustworthy. You kind of have to be there for other people and be reliable for other people.
Imagine if you have a favourite programme and before the days of Netflix and whatever, you knew exactly when it was going to be on TV every single week. And it’s about being consistent and being reliable and being out there for people to help them, to be there for them.
So I think it’s a good point if you want to build the business of you, that’s really, really important, and the other thing as well is about building relationships. Because Chris talks about the importance of a “P2P” which is “person to person” or even better, “people to people” kind of a community as well.
Chris also talks about how you should always treasure relationships because you can kind of burn the bridge in a second after years and years of hard work. So you should always treasure your relationships and that’s kind of the key to long-term success for many people, for many businesses, because without people, without relationships, I can’t see how it’s going to work.
So you should really be careful about how you treat other people, wherever you are. It doesn’t have to be business, it could be in your personal life as well. So P2P, really good point, I think.
And also on top of that, Chris also talks about how you can position yourself as an expert and you how you have to be out there to be seen. You can’t just hide away and expect to be an expert or be the go-to person for that particular field.
And I think this involves, whether being in the press, or on video as we’re doing right now, or speaking on stage, whatever it is – you have to be out there. And I think Chris mentions it in the book somewhere, here, it says right there, it says:
You must be seen to sell in order to build influence.
So true, you have to. Of course, the big way of being out there and being seen is online
But the one thing that Chris has been talking about all the time, not just in the book, but offline as well, or on videos or anything like that, and something that I have been shouting about for many, many years as well, for anyone who wants to build an online presence: if you want to do that, your website should be the hub of everything. And anything else, in terms of social media, and YouTube, and that kind of stuff, it should all be supporting it.
And Chris says it in the book:
Don’t build your online home on rented land.
What that means is: if you have a website, you control it, you own it, you’ve got control over everything. You don’t have to worry about any algorithm changes or anything being taken away at all.
But if you focus all your online presence on Facebook, or YouTube, or are dependent on third-party websites, you’re on their land, you’re in their backyard, and whatever they say goes. If you’re gonna do that, it’s a big risk because you’re kind of dependent on them to stay the same all the time or give you more visibility.
But we all know that’s not what’s going to happen. We all know that they can just pull the rug out from under your feet and you won’t expect it. So don’t build your entire online presence on third-party, or as Chris calls it, rented land.
So all in all, this book, I recommend it. Really, really good book for anyone who wants to build a personal brand, or to build an online influence kind of thing, because you can do it.
And as Chris says in the book: “The secret of youpreneur is being you.”
You don’t have to fake it. This whole theory of “fake it ’til you make it”, it’s not really a very assured way of growing online because anything can happen along the way.
But if you are being you consistently over a period of time and you follow the advice that’s provided in this book, you never know where it’s going to take you. So get this book, you should get it.
If you scroll on down below, I’ve put a link in the description of where you can get a copy as well. I hope you enjoyed this book review, as I like to do all the time, I enjoy reading these books. So check out the other book reviews I’ve got as well.
And on top of that, if you’ve enjoyed this video, I’d really appreciate it if you could subscribe to the channel, and I’ll promise to get back to any comments that you make below as well.
So, in the meantime, do your thing because it matters, because it’s you that matters. The business of you.
And I’ll see you next time.
- ‘The Obstacle is the Way’ Book Review [Video] – How You Could Look at the Obstacles in Your Life - 25th December 2019
- ‘Tools of Titans’ by Tim Ferris – Book Review [Video] - 26th November 2019
- ‘Atomic Habit’ – Book Review on How to Create Good Habits & Remove Bad Habits - 5th October 2019