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SEO Tips for Beginners

11th September 2018 - By Ahmed Khalifa

Search engine optimisation (SEO) is one of the most important aspects of your online marketing activities for your business and your website.

If you do not take it seriously, you are missing out on a huge amount of traffic and also the opportunity for your audience to find you via search engines.

SEO can sometimes be an over-complicated process and highly technical…if you want it to be.

But you can choose to keep it as a simple yet a powerful part of your arsenal without the need to overwhelm yourself.

This page will simply round up the best of SEO tips and advice on this site that can help you to grow your organic search traffic.

RegEx for Google Analytics: A Beginner’s Guide on How to Use Regular Expression

28th August 2018 - By Ahmed Khalifa

Blog header image for Regex for Google Analytics

For all the overwhelming amount of data that Google Analytics can provide for you, you could argue that you don’t need anything more than what you have already got.

But I’m afraid there is more to GA than just looking at sessions, landing pages and sources of traffic.

That’s OK though, because it’s time to unlock another way to extract even more useful data about your website.

Have you wondered how you can get specific and customised data that suits you instead of using the GA’s default version?

Well you can do that with “Regular Expressions”, which is also known as “RegEx”.

[Read more…]

How to Find Thousands of Long-Tail Keywords…in Just Minutes [Video]

10th August 2018 - By Ahmed Khalifa

Header image for post about how to find long-tail keywords using SEMrush

Long-tail keywords (those keywords which are 2 or more words) are priceless.

Even though they tend to have a lot less search volume than the broad keywords, did you know that long-tail keywords are more lucrative?

Like “best places to eat in London” vs searching for “restaurants” while in London?

Or “camera” vs “small mirrorless Sony camera”?

Because there is stronger intent when searching with long-tail keywords, your audience will more likely take action as they are specific about what they are looking for.

WordPress.com vs WordPress.org: What’s the Difference & Which One Should I Use?

1st August 2018 - By Ahmed Khalifa

Blog header image on what's the difference between WordPress.com vs WordPress.org

Even though there is a good chance that you have heard of WordPress, you might not be aware that there are 2 very different WordPress platforms to choose from:

WordPress.com and WordPress.org.

Notice how it ends?

For such a small difference, they are actually very different in terms of how they operate, but the principle is the same – to enable you to have a website and a presence online. But at the same time, there are many questions to ask yourself before deciding which one to choose.

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How to Find Your Competitors’ Top Content in Minutes? [Video]

26th July 2018 - By Ahmed Khalifa

Have you ever wondered what your competitors’ top-performing content based on Google organic search is?

It’s all well and good that you want to focus on your content and get it to perform as high as possible in terms of traffic, engagement and conversion. But sometimes, we need to look at our competitors to see what are they doing.

Some people might think it will be useful to do that to get content ideas, which is true, but there is a lot more to it when you look at the top content of your competitors.

DuckDuckGo Review: Why I Use “DDG” as My Default Search Engine (Even as an SEO)?

18th July 2018 - By Ahmed Khalifa

There is a very good chance that you use Google, not just as your main search engine, but as part of your everyday work.

The fact that they’ve become a major part of many people’s lives is a testament to how well they have done since they burst onto the scene back in the 90s and pushed aside everyone who came their way.

But as we learn more about privacy, combined with how much I know about Google (which is too much) when experimenting with SEO, I had always been concerned by the way Google is dominating the search engine market and what they do with that level of monopoly.

How You Can Find Related Keywords Directly on Google…in Just Seconds? [Video]

11th July 2018 - By Ahmed Khalifa

It’s all well and good that you have done your keyword research prior to putting together your new piece of content.

But sometimes you might want to find related keywords (or even new ideas) that can either expand your existing content or to come up with ideas for a brand new one.

Doing some additional keyword research is required, but it doesn’t always have to be a chore, as you can do so directly on Google search result.

Bounce Rate vs Exit Rate: What’s the Difference & Why Should You Care?

4th July 2018 - By Ahmed Khalifa

Bounce rate vs exit rate on Google Analytics header blog image

One of the most common metrics that we all spend a lot of time looking at on Google Analytics is the glorious “bounce rate”.

I’m not sure why, of all the metrics, bounce rate gets the most attention, potentially after the number of sessions and pageviews on Google Analytics.

Especially when there is also another mystery-related metric called “exit rate” which can also offer valuable insights, and potentially more important insights into your website’s performance than bounce rate.

[Read more…]