WordPress, Digital Marketing, Analytics, Content, Security
Would you ever go to a dentist or doctor who just “wings it”?
Would you ever want the pilot to figure out how to get to a destination?
Would you ever want a chef at a restaurant to just randomly put food together for you?
Then why are there business owners out there who are happy to wing it and see how it goes without any plans or strategy behind it?
[Read more…] about ‘The 1-Page Marketing Plan’ by Allan Dib – Book Review [Video]
Aside from looking at increasing the number of sessions (and hopefully conversions), another popular goal for many site owners is to look at how to reduce bounce rate.
For some, it’s potentially the most important metric to monitor on Google Analytics.
Whilst I disagree on the huge focus on bounce rate, I do agree that we should look at how to reduce it to encourage more activities and engagement on your site.
It’s one thing to know who you are competing against on Google.
But it’s another when it comes to understanding where exactly your competitors are beating you in the search results.
That’s where the real data can help you.
Using a paid tool called SEMrush, you will be able to find out what keywords you are ranking for that your competitors are doing better against you.
[Read more…] about How to Find Out Where Your Organic Search Competitors Are Beating You [Video]
*UPDATED ON 2ND NOVEMBER 2018*
Disclaimer: This post is written by me, and it’s based on my opinion only. Don’t just assume that everyone in my situation feels the same. Ask them how they personally feel instead.
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Being deaf/hard of hearing means there is certain information I struggle to access.
Since my business (and let’s face it, my personal life) revolves around being online, having the likes of accurate subtitles/captions and good quality audio is essential for me in order to be able to consume video/audio-based content.
Too many times I have had to cancel listening to a podcast or watching a video within seconds after starting because of terrible audio or lack of captions or transcripts.
[Read more…] about Being Shot Down Because of Accessibility Needs is Not Something Anyone Should Expect
“How much does it cost to build a WordPress website?”
This is a question that I get asked quite frequently and unfortunately, it’s not that straightforward.
But rather than use the standard “it depends” answer, let’s see if we can do better than that and give you a clearer estimate on how much it will cost you.
Because even though it really does depend, you still want to make sure that you don’t overspend, minimise the cost where possible, but also make sure that you have a high-quality website that meets a high standard.
And that means less headache in the long-run.
[Read more…] about How Much Does a WordPress Website Cost?
Search engine optimisation (SEO) is one of the most important aspects of your online marketing activities for your business and your website.
If you do not take it seriously, you are missing out on a huge amount of traffic and also the opportunity for your audience to find you via search engines.
SEO can sometimes be an over-complicated process and highly technical…if you want it to be.
But you can choose to keep it as a simple yet powerful part of your arsenal without the need to overwhelm yourself.
This page will simply round up the best of SEO tips and advice on this site that can help you to grow your organic search traffic.
For all the overwhelming amount of data that Google Analytics can provide for you, you could argue that you don’t need anything more than what you have already got.
But I’m afraid there is more to GA than just looking at sessions, landing pages and sources of traffic.
That’s OK though, because it’s time to unlock another way to extract even more useful data about your website.
Have you wondered how you can get specific and customised data that suits you instead of using the GA’s default version?
Well you can do that with “Regular Expressions”, which is also known as “RegEx”.
[Read more…] about RegEx for Google Analytics: A Beginner’s Guide on How to Use Regular Expression
Even though they tend to have a lot less search volume than the broad keywords, did you know that long-tail keywords are more lucrative?
Like “best places to eat in London” vs searching for “restaurants” while in London?
Or “camera” vs “small mirrorless Sony camera”?
Because there is stronger intent when searching with long-tail keywords, your audience will more likely take action as they are specific about what they are looking for.
[Read more…] about How to Find Thousands of Long-Tail Keywords…in Just Minutes [Video]