How are you currently tracking your website’s online goals?
Sure, you can look at the number of sessions, bounce rate and your most popular landing pages via Google Analytics. But let’s face it, they should not be your main goals.
And if that applies to you, then you are missing out on important data such as conversion rate.
They are the important data that will define your business, so if you have not set up Google Analytics goals or you don’t know if you have done it correctly, you need to read this post.