WordPress, Digital Marketing, Analytics, Content, Security
As 2018 ends, it’s time to look back at what I have learnt and what are my achievements over the past year.
Even though I have shared things I have learnt in my first year of business, not only a lot has changed since then, but I have also learnt a heck of a lot too.
The fact that there are tens of thousands of WordPress themes to choose from means that it’s a great time to be a WordPress user, as you are spoilt for choices.
But with that benefit comes the difficulty of deciding which one to go for.
Not only are they all vying for your attention, but the last thing you want to do is to unknowingly pick a low-quality, badly-maintained theme which will hold back your site.
So where do you start?
There are many freelance SEO consultants across the UK and abroad, which makes it very hard to know which one to trust and pay for.
But there are also many “SEO experts” out there, who feel like they can offer advice and expertise just because they read a few blog posts and run an agency.
I’ve heard too many horror stories of what can happen if someone unknowingly ends up in the hands of those who are not right for you.
So rather than risk that happening to you, this post will outline some of the best freelance SEO experts within the UK.
[Read more…] about Best Freelance SEO Consultants in the UK
Would you ever go to a dentist or doctor who just “wings it”?
Would you ever want the pilot to figure out how to get to a destination?
Would you ever want a chef at a restaurant to just randomly put food together for you?
Then why are there business owners out there who are happy to wing it and see how it goes without any plans or strategy behind it?
[Read more…] about ‘The 1-Page Marketing Plan’ by Allan Dib – Book Review [Video]
Aside from looking at increasing the number of sessions (and hopefully conversions), another popular goal for many site owners is to look at how to reduce bounce rate.
For some, it’s potentially the most important metric to monitor on Google Analytics.
Whilst I disagree on the huge focus on bounce rate, I do agree that we should look at how to reduce it to encourage more activities and engagement on your site.
It’s one thing to know who you are competing against on Google.
But it’s another when it comes to understanding where exactly your competitors are beating you in the search results.
That’s where the real data can help you.
Using a paid tool called SEMrush, you will be able to find out what keywords you are ranking for that your competitors are doing better against you.
[Read more…] about How to Find Out Where Your Organic Search Competitors Are Beating You [Video]
*UPDATED ON 2ND NOVEMBER 2018*
Disclaimer: This post is written by me, and it’s based on my opinion only. Don’t just assume that everyone in my situation feels the same. Ask them how they personally feel instead.
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Being deaf/hard of hearing means there is certain information I struggle to access.
Since my business (and let’s face it, my personal life) revolves around being online, having the likes of accurate subtitles/captions and good quality audio is essential for me in order to be able to consume video/audio-based content.
Too many times I have had to cancel listening to a podcast or watching a video within seconds after starting because of terrible audio or lack of captions or transcripts.
[Read more…] about Being Shot Down Because of Accessibility Needs is Not Something Anyone Should Expect
“How much does it cost to build a WordPress website?”
This is a question that I get asked quite frequently and unfortunately, it’s not that straightforward.
But rather than use the standard “it depends” answer, let’s see if we can do better than that and give you a clearer estimate on how much it will cost you.
Because even though it really does depend, you still want to make sure that you don’t overspend, minimise the cost where possible, but also make sure that you have a high-quality website that meets a high standard.
And that means less headache in the long-run.
[Read more…] about How Much Does a WordPress Website Cost?