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How to Set Up Google Analytics Goals & Track Conversions?

29th January 2019 - By Ahmed Khalifa - Tagged With: google analytics

How are you currently tracking your website’s online goals?

Sure, you can look at the number of sessions, bounce rate and your most popular landing pages via Google Analytics. But let’s face it, they should not be your main goals.

And if that applies to you, then you are missing out on important data such as conversion rate.

They are the important data that will define your business, so if you have not set up Google Analytics goals or you don’t know if you have done it correctly, you need to read this post.

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‘A Little History of Philosophy’ by Nigel Warburton – Book Review [Video]

26th January 2019 - By Ahmed Khalifa - Tagged With: book reviews, health

Header image for review post on A Little History of Philosophy

Have you ever thought about the topic of philosophy and how it can help you as a person, spouse, parent, business owner, employee, etc.?

You’d think that I would focus my readings more on topics such as business, marketing and personal development.

But reading about philosophy can have an indirect impact on all of those and more, so it was time for me to get right into.

To get me started with the topic of philosophy, I picked up ‘A Little History of Philosophy’ by Nigel Warburton.

[Read more…]

NordVPN Review: A VPN Provider That You’ll Love

15th January 2019 - By Ahmed Khalifa - Tagged With: privacy, security, tool reviews

If you have been searching for a VPN (virtual private network) or you’ve heard about it, you may have noticed that there are a lot of VPN providers out there to choose from.

One name that is consistently mentioned is NordVPN, and as I have been a customer since 2016 I figured that it’s about time I put together a review of NordVPN and how it has helped to protect me online.

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35 Things I Have Learnt in 2018

31st December 2018 - By Ahmed Khalifa - Tagged With: business, personal, personal development

As 2018 ends, it’s time to look back at what I have learnt and what are my achievements over the past year.

Even though I have shared things I have learnt in my first year of business, not only a lot has changed since then, but I have also learnt a heck of a lot too.

StudioPress Review: Why Use StudioPress, Genesis & their Themes for Your WordPress Site?

18th December 2018 - By Ahmed Khalifa - Tagged With: web development, websites, wordpress

The fact that there are tens of thousands of WordPress themes to choose from means that it’s a great time to be a WordPress user, as you are spoilt for choices.

But with that benefit comes the difficulty of deciding which one to go for.

Not only are they all vying for your attention, but the last thing you want to do is to unknowingly pick a low-quality, badly-maintained theme which will hold back your site.

So where do you start?

Best Freelance SEO Consultants in the UK

4th December 2018 - By Ahmed Khalifa - Tagged With: seo

There are many freelance SEO consultants across the UK and abroad, which makes it very hard to know which one to trust and pay for.

But there are also many “SEO experts” out there, who feel like they can offer advice and expertise just because they read a few blog posts and run an agency.

I’ve heard too many horror stories of what can happen if someone unknowingly ends up in the hands of those who are not right for you.

So rather than risk that happening to you, this post will outline some of the best freelance SEO experts within the UK.

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‘The 1-Page Marketing Plan’ by Allan Dib – Book Review [Video]

27th November 2018 - By Ahmed Khalifa - Tagged With: book reviews

Would you ever go to a dentist or doctor who just “wings it”?

Would you ever want the pilot to figure out how to get to a destination?

Would you ever want a chef at a restaurant to just randomly put food together for you?

Then why are there business owners out there who are happy to wing it and see how it goes without any plans or strategy behind it?

How to Reduce Bounce Rate in Google Analytics on Any WordPress Sites

13th November 2018 - By Ahmed Khalifa - Tagged With: google analytics

How to Reduce Bounce Rate in Google Analytics - blog feature image

Aside from looking at increasing the number of sessions (and hopefully conversions), another popular goal for many site owners is to look at how to reduce bounce rate.

For some, it’s potentially the most important metric to monitor on Google Analytics.

Whilst I disagree on the huge focus on bounce rate, I do agree that we should look at how to reduce it to encourage more activities and engagement on your site.

[Read more…]