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Beginner’s Guide to Google Analytics for Small Business

23rd April 2019 - By Ahmed Khalifa - Tagged With: google analytics

If you are not measuring your performance, then how do you know what’s working and what’s not?

There are so many ways to measure your website’s performance. And without a doubt, the most popular analytics platform is Google Analytics.

But like many people, you may find it a bit overwhelming to begin with. Or, you may be struggling to find the right data. Or perhaps you just want to move to the next level and really make the most out of it?

There’s nothing with wrong with feeling like that. That’s how I felt when I first stepped into Google Analytics… and it was scary.

But with the right information and guidance, you will find your way around it. And this post will help you with that, as I put together a roundup of a beginner’s guide to Google Analytics for your business.

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What is Conversion? And What are the Different Types Available?

9th April 2019 - By Ahmed Khalifa - Tagged With: cro, google analytics

You have a website, right?

And when you have visitors to your website, you want them to carry out specific actions on your site… right?

Buy, download, contact you… you know, the standard actions.

Some people might say that they are not selling anything so there is no point of tracking conversions. Others simply don’t know whether they have any kind of conversion to track.

I even had a client in the past who was building an online community, but because she was not “selling”, she didn’t feel that there was anything to track.

I’m here to dispel that myth.

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‘Company of One’ by Paul Jarvis – Book Review [Video]

26th March 2019 - By Ahmed Khalifa - Tagged With: book reviews

blog title text with cartoon of man with glasses behind blue book cover

Have you always assumed that you’d have to grow your business all the time?

Have you ever thought about the possibility of having a successful business without growing it?

Sounds impossible, right?

There is a trend where business owners are deliberately staying small, so that they can control and maintain their business’ growth, but still run it as a profitable and successful enterprise.

The ‘Company of One’, written by Paul Jarvis, is a book that questions the whole topic of “growth” and why it’s not the “be-all and end-all” for every single business.

I knew I had to read it, as it’s something that resonates with me.

So, in this post, I have created a book review video about ‘Company of One’, with transcripts included.

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How to Prepare Your Site for Gutenberg and WordPress 5.0?

12th March 2019 - By Ahmed Khalifa - Tagged With: wordpress

Have you been thinking about launching Gutenberg on your WordPress.org website (and finally using the block editor)? Are you worried about the possible implications that it could have on your site?

Gutenberg and WordPress 5.0, aka “Bebo”, has been featured in the news so much lately, it’s hard to get away from it. For many people, it has been the cause of debates and headaches along the way.

Since it was launched back in December 2018, people are slowly starting to see the benefits of using Gutenberg. And as it’s part of a long-term plan for your entire site, we know that it’s here to stay.

But a lot of people are nervous about using it. Are you one of them?

If you are unsure whether to implement Gutenberg now, or you would rather start making the transition carefully without causing any problems on your site, then read on.

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Restaurant SEO: How to Optimise Your Restaurant (or Café) Website & Attract More Hungry Diners

26th February 2019 - By Ahmed Khalifa - Tagged With: seo

Restaurant SEO - How to Optimise Your Restaurant (or Cafe) Website and Attract More Hungry Diners - blog feature image

For many local businesses, competition is intense. And for restaurant and café owners out there, it’s no different. They face constant challenges to attract diners to their premises.

The big chains tend to dominate the search traffic so the smaller, local restaurants (and cafés) might feel like they are having a hard time trying to compete.

However, what I do find is the majority of these smaller restaurant websites could be a lot better and actually have more potential than they might think.

They focus on 3rd party sites like TripAdvisor or Yelp instead, which means they have little control and face more competition with other restaurants and cafes.

With the help of an effective and structured restaurant SEO strategy, this can translate to better search results, drive more relevant traffic to your website and fill up your dining room with hungry guests.

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How to Use Quora for SEO & Content Marketing

12th February 2019 - By Ahmed Khalifa - Tagged With: content marketing, seo

If you are not familiar with Quora, it is the largest online question and answer platform, where people (mostly) ask genuine questions and receive answers from those who have the knowledge and expertise about that particular topic.

It sounds very simple but, since its launch in 2009, it has grown into a huge platform with over 300 million monthly unique users. And because of that, it can be an absolute goldmine for SEO and content marketing.

How to Set Up Google Analytics Goals & Track Conversions?

29th January 2019 - By Ahmed Khalifa - Tagged With: google analytics

How are you currently tracking your website’s online goals?

Sure, you can look at the number of sessions, bounce rate and your most popular landing pages via Google Analytics. But let’s face it, they should not be your main goals.

And if that applies to you, then you are missing out on important data such as conversion rate.

They are the important data that will define your business, so if you have not set up Google Analytics goals or you don’t know if you have done it correctly, you need to read this post.

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‘A Little History of Philosophy’ by Nigel Warburton – Book Review [Video]

26th January 2019 - By Ahmed Khalifa - Tagged With: book reviews, health

Header image for review post on A Little History of Philosophy

Have you ever thought about the topic of philosophy and how it can help you as a person, spouse, parent, business owner, employee, etc.?

You’d think that I would focus my readings more on topics such as business, marketing and personal development.

But reading about philosophy can have an indirect impact on all of those and more, so it was time for me to get right into.

To get me started with the topic of philosophy, I picked up ‘A Little History of Philosophy’ by Nigel Warburton.

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