If you intend to create content which attracts traffic from search engine, keyword research should be among your first steps.
And for that, you will need to use a keyword research tool.
Back in September 2016, I got really fed up with Google’s Keyword Planner. Sure it’s the de facto tool for keywords research, and it’s free to use.
But it’s a frustrating tool to use.
Google’s keyword planner is being a pain. So it’s time to give @mangools_com juicy tools a go. Very slick and loving it so far!
— Ahmed Khalifa (@IamAhmedKhalifa) September 15, 2016
Google’s Keyword Planner has become very clunky, doesn’t provide the data that I need and it seemed to be geared toward Ads users more and more.
Clever really, if you want to encourage more money spent on advertising.
But I don’t.
So I looked at an alternative keyword research tool, and I came across KWFinder.
And I haven’t looked back since.
- Overview of Mangools
- Introduction to KWFinder
- KWFinder Features Overview
- 3-Minute Video Review of KWFinder
- Looking for New Keywords Suggestions
- Finding Auto-Complete Based Keywords
- Finding Question-Based Keywords
- Importing Keywords Into KWFinder
- Create & Save List of Keywords
- Your Search History
- Support & Customer Service
- Disadvantages of KWFinder
- KWFinder Pricing
- The Free Mangools Plan
- Combining KWFinder with Other Tools
- Mangools/KWFinder Discount
1. Overview of Mangools
The creator of KWFinder, Mangools, actually has a number of very useful tools on top of their keyword research tool:
- SERPChecker – a place to monitor Google’s SERP (SERP is an abbreviation of ‘Search Engine Result Page’)
- SERPWatcher – a keyword ranking tool to monitor your ranking positions on Google on desktop and mobile
- LinkMiner – a backlink analysis tool to look at a particular site’s backlinks combined with data such as
- SiteProfiler – a website analysis tool that displays important SEO metrics and website insights in on place
You can click on the links to read more about each tool, but since this is is a review of KWFinder, let’s do a quick overview of what KWFinder is and why I started using it before going into details about what it offers.
2. Introduction to KWFinder
KWFinder (aka Keyword Finder) is a tool run by Mangools, a Slovakian-based company started by the founder and current CEO Peter Hrbacik, and has become one of my favourite tools for keyword research.
KWFinder is a keyword research tool which runs in the cloud, meaning that you don’t have to download any software to use it.
When you log in, the dashboard is simple and basic to use.
And I find that to be true.
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3. KWFinder Features Overview
- Find long-tail keywords
- Easy-to-use and quick user-interface
- Check for search volume for local keywords
- Analyse keyword difficulty to see if you have a chance of ranking
- No software or downloads needed
- Find questions related to your keywords
- List ‘Autocomplete’ keywords from Google alongside data
- Instant usage without the need to use your Google account
4. 3-Minute Video Review of KWFinder
If want to watch a short video of what this keyword tool looks like behind the scenes, check out the video below:
5. Looking for New Keywords Suggestions
Let’s say that you want to target keywords around “pasta recipes”:
What’s amazing is that you can see everything on one screen.
On the left-hand side you can see the following:
- suggestions – a list of other keyword suggestions
- trend – the search trend over the past 12 months
- search volume – the average monthly search volume (exact match) in the last 12 months
- CPC – average Cost per Click. This is useful for both ad and non-ad users as it looks at how popular they are with AdWords users. The higher the cost, the more popular it is
- PPC – the level of competition in PPC, from a minimum of 0 to a maximum 100
- keyword SEO Difficulty – how difficult they are to rank based on various metrics (such as DA, PA, MR, MT), from a minimum of 0 to a maximum 100
So you can easily see other keyword suggestions to include in your content or to focus on.
You will no doubt see some irrelevant suggestions (like any keyword research tool), but a further scroll down will reveal some very useful long-tail keywords which have little competition.
But if you use the advanced filter, you can choose keywords which have specific requirements, such as the number of words and the maximum difficulty.
Incredibly, you are even able to be more specific with your location of choice. If you are a local business, maybe the United Kingdom is too broad, and you want to focus on England.
Or be more specific and focus on London.
Or even more specific like Lambeth, London.
This is useful if you are a business that focuses on a particular area, like a food delivery business. So if you are lucky enough, you might find your local area too.
And for those who operate on an international basis, it’s incredibly easy to search based on the language desired.
The right-hand side has a very cool feature called SERPChecker. It is actually a standalone tool itself and very useful to analyse the metrics of those ranking on the SERP for a particular keyword.
As well as the SEO difficulty and search volume graph, you can also see the top 10 results (though you can load more) and their individual metrics.
For example, how difficult is it to beat the likes of BBC and Jamie Oliver to rank above them for “pasta recipes”. (I can confirm that it’s tough…but not impossible).
Using the above difficulty factor, you can decide yourself whether it’s worth competing for that particular keyword.
As well as gathering metrics such as DA and PA for each result on SERPChecker, you can also see the following data:
- Links – the number of high authority external links pointing to that page
- FB & G+ – number of Facebook and Google+ shares (why the latter, I have no idea)
- SEO Difficulty Rank – how hard is it to compete and rank alongside that URL, from a minimum of 0 to the maximum 100
- Estimated Visits Per Month on this SERP position – based on average search volume and position
And again, that’s all on one screen.
6. Finding Auto-Complete Based Keywords
Google’s Autocomplete feature is very useful if you want to understand what and how your audience is currently searching.
It’s also a fantastic feature if you want to come up with an endless number of content ideas as well as a keyword generator.
So let’s stick to the search phrase “pasta recipes” and let’s see what we can find:
Instead of checking each keyword manually to determine its difficulty, the Google results for each of them, search volume, etc., will show on one screen.
7. Finding Question-Based Keywords
KWFinder’s “Question” tab will turn your search phrase into a question and gives you a list of possible questions that people search for and the data associated with it.
These include the “how-to, where, what, who”, etc, so it’s a great long-tail keyword tool for various reasons.
So if you want to look for questions based on your chosen keywords, that can also be arranged.
Don’t be disheartened about the search volume. The longer the long-tail keywords, the less the search volume.
So the fact that these questions still have search volume around them is pretty impressive.
How else are you going to find out such information with such ease?
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8. Importing Keywords Into KWFinder
If you have a specific list of keywords you want to import and analyse, KWFinder gives you a very quick and straightforward way to do that.
You can either type them in manually, drag & drop them to the box, or you can import a text file which contains the list of your chosen keywords.
And as you can see above the green button, you can quickly select the location that you want to focus on before importing your list to the dashboard.
After you click on the ‘Import to kwfinder’ button, you get the data based on your imported keywords only:
9. Create & Save List of Keywords
If you have a list of keywords that you would like to save for future purposes, you can easily create that list and save it on KWFinder.
This is also useful if you want to organise your keywords.
For example, you could be working in an agency, and you have different clients. So perhaps you could use the list based on clients plus their topic.
Or maybe you are a food blogger, and you want to organise the list into a particular cuisine or ingredient. For example, healthy recipes, Italian recipes, hamburger recipes, etc.
10. Your Search History
A useful feature that adds to the already brilliant interface is the search history on KWFinder.
This feature allows you to go back and look up particular keywords that you were searching for in the past.
If you had to change computer or can’t remember that brilliant keyword you found (we’ve all been there), this is a really helpful feature to use as you can just login to your account, and your history is right there waiting for you.
11. Support & Customer Service
I’ve rarely had to use their support, which shows how smooth and functional Mangools as an organisation is. But the few times I have had to, it have been mixed experiences.
On one occasion, I have sent them a question via email and they got back to me within hours with an answer to my question. Other times, it took a little bit longer and you may have to wait it.
Their chatbot is not responsive in my own, and there are times where you have to wait, which defeats the purpose. But it could be because of the time of day when you contact them, as they are based in Europe.
12. Disadvantages of KWFinder
There are only a few minor cons which you might pick up:
- the ‘Keyword SEO Difficulty’ do not all appear at once. You may need to click on each keyword before it appears
- on a rare occasion, the search volume is inaccurate
- it might offer other keywords which are too unrelated (though that can happen with many other keyword tools). For example, ‘pasta recipes’ also brings up keyword suggestions such as ‘chocolate cake recipe’
- some features depend on Google’s API, which means that Google might decide to remove certain (or all) data. But they also use other data providers like Moz and Majestic
- due to the time difference, the live chat option does not mean that they are always there (but they will get back to you via email)
- the SERP snapshot within SERPChecker will not always display the ads so it’s not a 100% replicate of the SERP, but it’s a good indicator, especially if you want to look at international search results
- you will only have a limited number of keyword suggestions depending on the package you choose. So for example, the basic plan will give you a list of 200 keyword ideas. If you want more than that, you will have to upgrade your package
But none of these points has put me off, and I doubt it will put you off either.
At the end of the day, I can think of more disadvantages of using Google’s Keyword Planner.
13. KWFinder Pricing
Many people would hesitate to pay for a keyword research tool, especially since Google’s Keyword Planner is free to use.
And if you are happy to pay, many of the other keyword research tools out there might be out of your price range.
But thankfully, KWFinder is affordable to use.
It’s also affordable when you think about what you get with it as it’s not just a keyword tool but also includes a rank tracking tool, SERP checker, backlink tool and a site profiling tool.
If you purchase annually, it is a saving of 40% from the monthly rates over the same period:
But the monthly rate is also affordable, and you can upgrade, cancel or downgrade at any time.
14. The Free Mangools Plan
As you can see, there is even a free version for you to try out (limited keywords per 24 hours).
If you are on a tight budget or you just want to test the tool, you can use the free plan though it’s very limited:
- 5 keyword lookups per 24 hours
- 50 keyword suggestions per search
- 100 backlinks per 24 hours
15. Combining KWFinder with Other Tools
As I have mentioned earlier, part of the overall package is that you will get 4 other tools on top of KWFinder, to help better improve your organic search performance.
Sure, this is mainly a review of KWFinder, but it would be foolish to ignore how you can combine it with the other tools that Mangools offer.
a) General SERPChecker Review
You may have seen the screenshot of the SERP via the KWFinder tool on the right-hand side after searching for a particular key phrase.
But if you use the SERPChecker feature directly on their standalone tool, you will get a beautiful overlay of the SERP for a particular keyword with all the data in front of you.
Not only can you view the desktop version, but you also have an option of looking at the mobile SERP too.
And as always, the location is still available.
At the top of the SERP, you can see a selection of metrics, similar to the ones explained earlier within the KWFinder.
But on this occasion, you can customise the SEO metrics shown by clicking on the blue ‘Manage metrics’ button and it brings you the following:
b) General SERPWatcher Review
As described by Mangools, “SERPWatcher is a is a rank tracking tool built with a focus on effectivity and ease of use.” Their method of focusing on effectivity is to ensure that it’s not just a ranking tool, but it will also provide other useful features to give you more data. These include:
- Dominance Index
- Estimated visits
- Desktop/mobile segmentation
- Interactive shared reports
- Scheduled email reports and alerts
- Localized results
- Top rankers and outrankers
- Keyword position flow
- Keyword position distribution
- Integration with KWFinder and SERPChecker
Let’s have a look at how I’ve been tracking keywords for this very site.
After you have inserted your domain of choice and the list of keywords, you will need to wait about a day or so before the data starts to happen. Over time, you will then land on a page that looks like below:
You can see that it splits into various segments and provides a great way to give you an overview of how you well your site is ranking and even how well a specific keyword is performing.
As you can see, I am already tracking a number of keywords and I’ve highlighted the keyword “wordpress.com vs .org” to track the progress of this particular blog post within the image above.
Not only you will see its ranking position, but you will also see a variety of other metrics such as its historical rankings, its best position, search volume, etc.
And if you are not selecting a specific keyword, you will have an overview of how all the keywords you are tracking are performing.
Mangools has done a great job into making it easy to access all the data at once rather than having to move to multiple pages. You can also easily switch between desktop and mobile ranking at the top.
You will also have the convenience to look at the keywords you are tracking and find related keywords or analyse the SERPs further to see what can be improved by clicking on the links to KWFinder and SERPChecker respectively on the bottom right-hand corner of the screen.
c) General LinkMiner Review
Even though there are many other similar tools, Mangools has their own version of a backlink analysis tool which allows you to “evaluate backlink data by providing different metrics, embedded link previews and features to filter and save the most interesting links.”
And it is certainly very easy to use.
When you arrive on LinkMiner, it will ask you to insert a URL that you want to look at:
As you can see above, I have chosen airbnb.com to demonstrate how this tool can help you to understand their backlink profile and learn more about their new and lost backlinks.
After clicking on ‘Find Backlinks’, you will then see a list of backlinks pointing to AirBnB, various metrics such as ‘citation flow’, ‘trust flow’, number of referring domains, total number of backlinks, etc.
If you click on one of the ‘Source URL’, you can also see on the right-hand on where exactly is the link of that page and the anchor text (or text link) used, rather than having to leave the site to search for it.
Again, Mangools have done really well to clearly display the relevant metrics on the one page, plus they will give you the option to export that list into a spreadsheet.
As well as that, you are able to analyse the profile of that source URL by clicking on the button just above the preview on the right. Below will demonstrate the general purpose of SiteProfiler.
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d) General SiteProfiler Review
As Mangools described it, SiteProfiler is “a website analysis tool bringing all important SEO metrics and website insights on one screen.”
All you have is to simply at the root domain or URL and click “Analyze Webste”. After that, you are the presented with various data about that website, which in this case is airbnb.com again:
SiteProfiler will provide you with the following data about a particular URL:
- Top content
Within the result page, you can very easily and look insights and metrics within each of these categories, which will provide you fascinating insights about the website:
Even though you can analyse the backlinks using the LinkMiner tool from above, it is still useful to have an overview displayed in one page, and then combine with other data such as its top page…
…or understand more about its competitors (which you can then further analyze via the same tool):
You may find that some data are not available, especially for the smaller sites. If that’s the case for you, you are still bound to find interesting insights on other more popular brands that you can then apply in your style for your own site.
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16. Mangools/KWFinder Discount
But I am feeling generous and want to make it easier for you if you don’t want to use the free plan.
So, if you click on the banner below, you will get a lovely 20% off any of the packages just for you, and they will include all of the tools mentioned above.
With the discount, this means that you can get the following:
Basic Mangools Package
- Monthly (without discount) – $49.00 / €44.90 per month
- Monthly (with 20% discount) – $39.20 / €35.92 per month
- Annually (without discount) – $348 / €310.80 (worth $29.90 / €25.90 per month)
- Annually (with 20% discount) – $287.04 / €248.64 (worth $23.92 / €20.72 per month)
Premium Mangools Package
- Monthly (without discount) – $69.00 / €64.90 per month
- Monthly (with 20% discount) – $55.20 / €51.92 per month
- Annually (without discount) – $478.80 / €418.80 (worth $39.90 / €34.90 per month)
- Annually (with 20% discount) – $383.04 / €335.04 (worth $31.92 / €27.92 per month)
Agency Mangools Package
- Monthly (without discount) – $129.00 / €114.90 per month
- Monthly (with 20% discount) – $103.20 / €91.92 per month
- Annually (without discount) – $958.80 / €838.80 (worth $79.90 / €69.90 per month)
- Annually (with 20% discount) – $767.04 / €671.04 (worth $63.92 / €55.92 per month)
Be aware that annual packages will need to be paid off at once. But if you can afford it, getting the annual package with the 20% discount can give you a huge discount.
There are so many free keyword research tools out there, and whether you like it or not, that includes Google’s Keyword Planner.
So it’s hard to pick one that has a beautiful user-interface, works in your browser, is reasonably priced and gives you the keywords that you need.
That’s why KWFinder has become one of my favourite tools.
It doesn’t matter if you are blogging everyday, run a small business, are growing your brand, creating an affiliate site, etc., KWFinder is a tool that you need to add to your arsenal and use frequently.
And don’t forget to use the unique special offer of 20% off by clicking on the banner above or this link here and find those high-value long-tail keywords with ease.
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