For many of us who use Google, there are obvious things you can do when it comes to finding what you’re looking for.
Just type the keyword, phrase or question into the search bar and look at the results.
But there are some very clever advanced Google search tips that can help you unlock further ideas, be it when picking what keywords to choose or thinking of content ideas.
Enter the Google Wildcard Search – a powerful way to look at other related keywords using asterisks (*).
Check out the video below on how you can do just that:
What’s up, everyone? I am Ahmed Khalifa.
Today I’m going to be showing you how to use wildcards on Google Search, which is the asterisk. The little star that you put in Google Search.
It’s a technique that not a lot of people know about, or not a lot of people really take advantage of to help them find literally endless content ideas right on Google.
They tend to focus on long-tail keywords, so these are the keywords which are two or more words long.
Naturally, they would also be low in search volume, but that shouldn’t stop you from using a difficult that has low search volume because people are searching for it and it will appear on Google.
Let’s get into the computer and let me show you how you can use wildcards on Google Search.
Let’s go straight onto Google and search there. As you know, when you search on Google, you will have the auto suggests pop down below the search bar to give you a related keyword, a related topic, related phrases that you can also use.
Let’s just say you are a food blogger and you want to go basic and you want to write content about “how to cook rice”. Start basic.
You type in there “how to cook rice” and as you can see, not only do you have the name you searched for, but you also have all these ideas as well. These are something that you can take advantage of right now. Take advantage of these auto suggests that Google pops up.
Let’s just say after you put in “how to cook rice” and press the return key, you get the results. If you go back to the search bar up here, you can use a wildcard to get further ideas. Just put wildcard here, and as you can see, it highlights anything before the word rice in different topics.
“Brown rice”, “fried rice”, “basmati rice’, “white…” it can go on and on and on. Imagine you can go further and further into this.
Let’s just say you want to focus on “how to cook basmati rice”. You got the results and you can look up the content.
Maybe you can make it better. Or maybe you can make it more up to date, make it more engaging, like video. Or maybe you can make it image-based.
Whatever it is, you can always improve it. Again, let’s get back to the search bar. You say “how to cook basmati rice”. Let’s put the wildcard maybe before rice. Once again it brings up more related topics.
You can see “brown rice” is highlighted but it also gives you more as well.
Let’s just move the wildcard and put it before basmati. As you can see some more ideas. “How to cook perfect basmati rice”, “how to cook fluffy basmati rice”. People are looking for that and it is up to you to take advantage of that in your industry, in your own topic.
Let’s just pick another one and let’s just say “how to cook fluffy basmati rice” and let’s just see what comes up when you put asterisks over here. Not as much, but you can see it still has “how to cook fluffy brown basmati rice”. Let’s go back behind basmati. Put an asterisk here, not much. Maybe before “fluffy”. “How to cook perfect fluffy basmati rice”. You get the idea, you can go on further and further.
Let’s just choose another topic. Maybe you are a travel blogger and you want to write about things to do in London, for example. Let’s just say “things to do in London” and you got all these ideas there already.
Again, experiment further. Once you press the return key, go back in there, put the asterisks in, and then you get even more different things. You got free things to do, unusual things to do, top 10, romantic, cheap.
You can go on forever as you can imagine. Again, let’s get deeper. “Fun things to do in London”. You get the idea and then let’s put asterisks in the middle of different places. Fun cheap things, fun , fun unusual. You got all these content ideas that are just there for taking.
It’s all free, available on Google.
Let’s choose another topic. Let’s just say you want to do a comparison of a PlayStation 4, for example. If you put PlayStation 4 the , you get the usual ideas over here. Sometimes it’s quite obvious that you’re gonna compare it with other game consoles, but sometimes you might want to make it even more unique.
When you use the asterisks in this position, after the versus, you get a few different ones.
For example, Xbox One exclusive, but without the asterisks, it wasn’t there.
Sometimes you can get really, really specific niche ideas that you would never have thought of or maybe not a lot of people have used or could get good content about as well. Again, take advantage of this feature of the wildcard.
Finally, if I could show you one more example. If I want to buy, let’s just say, leather boots. If you type “where can I buy leather boots”, you get the search result. Again, go back in there and type in asterisks, let’s just say, over here.
There you go. You got “where can I buy patent, white, real, wide calf, good, green”.
Green leather boots?! I’m not gonna judge.
You got these ideas just by putting asterisks there, ideas that you would have never have even thought of before. Maybe put asterisks after leather, see what comes up. There you go. Leather cowboy boots, obviously.
You’ve got more ideas here, men’s leather boots,, men’s leather, men’s leather dress boots with zippers. That’s a keyword idea there, cool content there. You get the idea.
Make sure you take advantage of the wildcard. It gives you an endless number of content ideas, literally endless.
Thank you for checking this video out. I really do appreciate it. If you have enjoyed it, I would really appreciate it if you could subscribe to the video.
Hopefully, you’ll enjoy more videos as they come out as well. Before we go, I just want to say remember to do your thing because it matters.
I’ll see you next time.
Have you ever used this technique? If you have, have you managed to find something that you never thought of before?
Do leave a comment below.
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