To keep an eye on the market, many of us would go to Google to search for keywords related to our industry to learn more about our competitors and what we are facing.
It’s all well and good searching Google and finding hundreds of options there, but it’s not exactly a smooth process.
And if you want to know more about your competitors, like their approximate traffic, the keywords they are targeting, their ranking, etc., it’s not that straightforward on Google.
But there is a way to do it in minutes, and in this post, I will show you how using a paid tool (with a free trial option) called SEMrush.
In the short video below, you’ll be able to look at the step-by-step approach on how you can identify those competitors.
You will need to register to use SEMrush and there is even an option of a 7-day trial for free too.
Check it out the video below to get an idea of how it works:
If you’re like most website owners, most business owners with websites, you want to see who your competitors are on Google. Who are your search competitors? Who is ranking for the same keywords as you? Who are realistically your nearest competitors rather than those who are way out of your league?
Your market, brand, that kind of stuff. You want to find out who your main competitors are on Google. And there are ways of doing that, very, very quickly and it only takes minutes. And in this video I’m gonna show you how you can do just that.
What’s up, everyone? I am Ahmed Khalifa. And why don’t we get straight into it and show you how you can find your search competitors, your organic search competitors. Whichever way you want to say it. A very cool way of doing that, a very quick way of doing that is using a tool that I absolutely love called SEMrush.
On here all you have to do is type it in and you get it right there. So, basically, this is what you find if you go to either dashboard, or even domain analytics. In overview, you can type in the domain, which is your website, your domain. So let’s say, for example, for argument’s sake, we work or you own, or you have some way of dealing with ASOS, for example. The retailer. The clothes shop online.
So, basically, type it in under location. Very, very important as well. And, basically, what you get from there is your domain overview. You got all these numbers. You got all these statistics that could be for free, but we want to find competitors who are ranking for similar keywords. You scroll down, and you can see here main organic competitors.
And it seems like for ASOS it’s over 90,000 of them. You’re not gonna go through all of them, but why don’t we look at the main one, the top one. And see what you can do better than them. Maybe there are certain things they’re doing better than you. You go in there and, basically, you get this kind of overview.
And there’s like a bubble graph kind of thing, and this looks at the top 20 results. Instead of here, the top 20 organic search. Anybody who’s competing with you for the same keyword. That kind of thing.
In this key for ASOS, you’ve got people like Boohoo and New Look. You got Next and you get Debenhams, and you get ASOS right there in the middle. And as you can see there are things you can look at. For example, why is New Look, who have fewer organic keywords, and yet they have more or less the same traffic in terms of approximately the same numbers as ASOS.
Next and Debenhams, slightly different kind of shop. It’s almost like a department store. They would have more products. Next, similarly as well, they’ve got more products like homeware and stuff, which ASOS does not have. So maybe they’re not the most ideal one, but you can still look at them.
But I just saw, you know what? It’s interesting. New Look has fewer keywords, but they attract the same traffic as ASOS. Why is that?
Well, you can look into it deeper. So if we scroll down you can see all the competitors on the left-hand side. The competition level. The number of common keywords. The search engine keywords. Top 100 and the approximate traffic and paid keywords – so much data, it’s overwhelming.
But as I said, I want to look at New Look. Let’s have a look at the common keywords in New Look in here. Apparently, there are 76,000 common keywords for New Look and ASOS, which is interesting. But how come they have more traffic? Maybe they’re ranking better. If so, what keywords are they ranking for better? So when you click on it, you look at this common keyword.
This is their total, this is ASOS’ total, but we’re looking at one of the common keywords. And particularly those where they both had a ranking of 21 and below. Well, below 21, actually. And you get it right there in order of volume.
So obviously there are certain things like the brand, that you don’t care about. But it’s quite obvious when you see certain keywords that New Look is ranking for is better than ASOS. Why is that? Can you look at it?
For example, clearly jumpsuits have such high traffic in search volume per month and New Look is ranking number one. ASOS number 10. Why is that? Could you do something to that page? Is there something on ASOS’ page that maybe is not enough content, the heading, the URL, the backlinks? Is it the internal link structure? Is it people not being able to find it? It could be anything.
And you can keep on scrolling down, and you can see the important keywords people of New Look and ASOS are ranking for. There’s a lot of ’em where New Look is ranking better. Here’s another one. Black dress. You got four. And they’re ranking on a second page.
Obviously, it’s not good enough for a brand like ASOS to have one to rank on the first page, and obviously as high as possible. This is a really, really good way to find a common keyword. Find out where are they ranking and find out if you can compete with them against that. And now again if you’re doing that on Google, it would take you forever. So SEMrush is a great tool for doing that very very quickly, and if you want to know more about it, there’s an internet discussion below.
I’ll link to that, and you can make use of it. They have a free version, but you can also have a paid version as well. Which obviously gives you more data.
So I hope you found it useful. Let me know what you think about it. And I’m intrigued. If you have done it before, did you find useful information here? So keep doing it. Keep doing your thing. It does matter, I always say it. And don’t forget to hit that subscribe button below.
And in the meantime, I’ll talk to you soon. Take care.
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