Have you ever wondered what your competitors’ top-performing content based on Google organic search is?
It’s all well and good that you want to focus on your content and get it to perform as high as possible in terms of traffic, engagement and conversion. But sometimes, we need to look at our competitors to see what are they doing.
Some people might think it will be useful to do that to get content ideas, which is true, but there is a lot more to it when you look at the top content of your competitors.
By looking at the performance of their content, you can find some hidden gems, such as finding keywords they are using but that are not performing well, which you can swoop in and make your own. Or look for opportunities to rank for competitive keywords by creating an improved version of said content.
In the short video below, you’ll be able to look at the step-by-step approach on how to identify top-performing content offered by your competitors.
You will need to register to use SEMrush and there is an option of a 7-day free trial.
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Check out the video below to get an idea of how it works:
Video Transcript
Have you ever wondered how you can find your competitors’, or even the most popular sites’ top-performing content based on organic search? I’m gonna show you how you can do that in this video, and it’ll take you literally minutes, actually, seconds to find that coming right up.
What’s up everyone, I am Ahmed Khalifa, and let’s get into it. Let’s find out how you can find your competitors’ top-performing content using a tool called SEMrush. And it’s absolutely one of my tools, and it’s really, really useful. I’m going to use an example of a site called thekitchn.com.
Let’s pretend I’m a food blogger. I want to find out what they are doing, and how they are performing. When you go to domain analytics overview, you type in your domain, and you search.
You’re gonna get an overview of the performance, traffic numbers and the page search information. You get keywords, and you know, the trend, the backlink, everything like that. But like I said, you want to find out the top-performing pages or content.
So you click on organic research, and you go down again, click on pages. From there this is where you’re gonna find an absolute goldmine of information. From there you can see immediately what the top content is.
And according to SEMrush, and based on Google US as well, it might be different in other countries, it is about how many teaspoons there are in a tablespoon. And it brings in this amount of traffic and 2,000 keywords bring them that traffic for that content.
You can then analyse deeper, and find out how you can compete. If you can, should you do anything different? How can you kind of stand out? This is where you can get really, really specific. But let’s get something, you know, a bit different. Let’s find another type of content. I’m just scrolling down, and find out maybe something a little bit different to the tablespoon, teaspoon kind of thing. So, how about we find out how to bake a potato in the oven?
You can see it brings in this much traffic, and the keywords – it is a lot – 727 keywords bring in the traffic to this page. Let’s click on that, and when you do you’ll be able to find out exactly what those keywords are. Now, SEMrush will give you data, approximate data, it’s not 100% accurate, but it’s a very, very, very good impression of what it would be.
So, there you go, I just scroll down. These are the keywords that they’re ranking for, which brings in that traffic. And as you can see it’s a lot of page one and ranking position one as well. So, you want to look at, maybe, the keyword difficulty.
Is it worth even competing with them? Or maybe you can find out something different. Maybe you can find another way to rank for similar keywords.
So what if you, for example, scroll down further and find something different? You know, maybe find something actually ranking on page two.
For example, if we maybe filter, let’s just say we include only position, let’s just say greater than 10. Basically, anything on page two of Google. If we apply to that let’s see what information we can get out of that. There we go, and scroll down. And this is an opportunity for you. You can look at these keywords and see whether you can stand out and be on page one, maybe in position one on Google. You just never know for your own industry.
Because a website is extremely popular, like thekitchn.com, they are ranking page two for these keywords. This is the chance for you to jump in there and see if you can outdo them because there’s a chance that you can do that.
Again, you can filter that even more, and focus on maybe a small, you know, lower keyword difficulty score because they’re quite difficult. But maybe you can find something a bit less than, you know, these ones. Let’s focus on let’s just say maybe 75 out of 100 in terms of difficulty.
Maybe this is a better opportunity for you because they rank even further down in page three, actually, page four even. So, you know, this is an opportunity for you to maybe rank for how long does it take to grill potatoes?
Check it out, give that a shot, and try it for your own industry. And you just never know what you can get out of it. So, check out the tool SEMrush. I put the link to it below in the description so you can try it out.
And if you have done it let me know what you think if you’ve done it before. Because it is actually a really, really cool way to find your competitors’ top-performing content.
Thank you for watching, I hope you enjoyed it. I hope you found it useful.
I’d really appreciate it if you can subscribe below as well if you found it useful. In the meantime, do your thing because it matters. Your thing matters a lot…to a lot of people out there. I just want to say that to you all the time.
And I’ll see you next time. Take care.
Learn more fantastic SEMrush tips and tricks here
Ahmed Khalifa
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