When it comes to brand monitoring, many people assume that you need to use special software to find out who is talking about you and your brand, be it positive or negative.
But what many people don’t realise is that Google can be a very powerful tool to help you with keep track of any brand mentions.
In this post, you will be able to see some demonstrations of how you can use effective and powerful advanced Google search techniques to help you keep track of anyone who is talking about you and your brand.
As well as for brand reputation and general monitoring, there are several other reasons why you could monitor your brand mentions:
- link acquisition – if a high quality site with big authority has not linked to you, this is an opportunity for you to ask for a backlink, which can help play a part in boosting your organic search visibility
- relationship building – if bloggers and journalists are talking about you, this is an opportunity to start building a relationship with them and see what you can do to help them further, which can result in helping your brand too
- general research – perhaps you want to keep an eye on your competitors’ PR. Maybe you want to stay on top of the industry news. Or you just want to gather information so that you can create a “Featured In” section for your site if you have appeared on popular sites and in publications.
Check out the video below on how to use Google for brand monitoring:
What’s up everyone, my name is Ahmed Khalifa, and today I’m going to be showing you how you can use Google and the advanced search command to find anyone who has mentioned you and your brand. And there are 3 reasons why you should be doing that:
1) for link acquisition, 2) for relationship building, 3) to keep up-to-date and for general research.
When you want to find someone who has mentioned your brand for link acquisition, the benefit is that when someone who has a website links to you, high quality websites especially, these links are very good for SEO, and it’s good for your search availability.
When it comes to relationship building, maybe a journalist or a blogger has mentioned you and your brand, and you can find out whether you can help them further, or they can help you to see what else you can do with your business as well.
For general research, maybe you want to find out more about a particular company, a competitor, or to keep up-to-date with what’s been going on about your brand in your industry as well.
So using the Google search command is a really good way to find anybody who has mentioned your brand. So why don’t we just go straight to Google? Let me show you the basic way to find out who has mentioned your brand – type in your name or your brand name as follows: –site:your website address, your domain.
And in this case, as you can see, I’ve used asos -site:asos.com. As you can see, I put minus in there, and that is just to disclude any mention of asos.com, because you want to find out who else has mentioned ASOS. But then you can filter it even further than that.
So, as you can see in our search results, we got these three that are not relevant to you.
Maybe you want to disclude this one as well. So same idea, all you have to do is type in -site:asosplc.com, and when you press the return key, you can see it’s removed.
I can go on further. Let’s say -site:facebook.com -site:play.google.com as well. As you can see, they have been removed.
And then you can go on further, and look at who else has mentioned you, or filter even more. While you are still in the same search result, why don’t you filter it by time and location? So, at the top, you can see ‘Tools’ right there. When you click on that, you can see you can maybe filter it by location, and also by time.
And by time is a really good one, if you want to focus on the past month, for example, and tend to be more up-to-date. For example, by doing that, you can see some random publishers have mentioned ASOS in this case, so The Guardian, Business Insider, Metro. And here is where you can start delving further to see whether they have linked to your site. Maybe you want to start contacting the journalist, build a relationship with them.
And also you’ve got data about who has mentioned ASOS. Maybe you can even mention it on your website, about who has mentioned you and you are fissured in as their social proof, for example.
Let’s do another search. Maybe you have a brand in your company who has received a bit of public attention as he’s in the public eye all the time. Maybe you want to see whether anybody has mentioned that person.
So why don’t we use Mark Zuckerberg? The most common thing to do is to remove any mention of Facebook.com.
Obviously, because you want to find out who has mentioned Mark Zuckerberg, when you start with this search. This is where you are, and obviously, you have that past month. You can keep it there, or you can clear it further.
But if you clear it, this is what you get. You start filtering it more and more.
But let’s add another level to it, let’s say you want to find someone who mentioned Mark Zuckerberg in a blog profile. You can do this in two ways. One, you can just type in blog, and the result will adjust itself.
But, another way, and potentially a better way, is to type in inurl:blog.
That will show results showing the blog in the url. And, by doing that you can see it can be either this blog post, or it can be in a category form. So for example, this is a blog category as well.
Another thing you can do is search for a particular type of content in a specific industry.
So, let’s say, for example, you wanna focus on university websites, or educational institutions, and if we stick to Mark Zuckerberg, let’s just say we focus on site: and in the US, it would be edu, and in the UK, it would be ac.uk.
And by typing that, and typing Mark Zuckerberg, you can see ac.uk in the search results, and also all mentions of Mark Zuckerberg. And obviously, if you get a link from a very well-known university or educational website, then it’s a very, very good thing in terms of making sure that Google notices you.
It’s a high authority website, and it’s a great place to be, and it’s a great thing to have, if you have university links as well. And if you are wanna go on further than that, not just university, maybe government websites.
And you do that by pressing :gov. Same idea.
As you can see, you have all the gov mentioned, and you have Mark Zuckerberg mentioned in each of these posts as well. Simple as that. If you got a link from a government website, it’s a very, very high authority link to get from them.
As long as it’s relevant, of course.
And then finally, another simple way to find out more information about, in this case, Mark Zuckerberg, maybe you want to focus on a particular site. For example, you want to focus on reddit.com which is a massive website, and as you can see, a number of people have talked about him, but why not filter it further?
Let’s go to ‘Tools’, let’s filter it by the past month.
And maybe you can join in on the conversation, and build a relationship with the relevant people, you know, it’s not all about links from Reddit, but it can be if you’ve done it well.
But if you join in the recent posts about Mark Zuckerberg, maybe you can conjugate, maybe if you find someone talking about you on Reddit, you can join in that conversation as well.
So let me know what you think, and let me know if you try that technique, what you find has been useful for you?
Did you manage to build some relationships, did you manage to get some links out of it?
Let me know in the comments below.
If you have enjoyed the show, I would really appreciate if you could subscribe to this channel. It would be amazing if you could do that, and of course, as I always say, in the meantime, keep doing your thing, because it matters.
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