Search engine optimisation (SEO) is one of the most important aspects of your online marketing activities for your business and your website.
If you do not take it seriously, you are missing out on a huge amount of traffic and also the opportunity for your audience to find you via search engines.
SEO can sometimes be an over-complicated process and highly technical…if you want it to be.
This page will simply round up the best of SEO tips and advice on this site that can help you to grow your organic search traffic.
Table of Contents
1. Keyword Research Tips
If you are not doing any keyword research, then you are missing out on search traffic. After all, how are your audience meant to find your site if they search on Google?
Below is a list of different keyword research guides and tips to help you make sure that you are making the most out of your own content and your website.
Not only will this section look at keyword research tips, but you can also check out the content section of this page, which will give you more tips and advice.
a) KWFinder Review: A Review of My Favourite Keyword Research Tool
It is very difficult to carry out keywords research without using a tool.
Sure, you can use free tools out there (more on that below) and even use Google to help you to extract unique keyword ideas.
But at the end of the day, you are missing valuable data. So, you will save yourself a lot of time if you use a powerful keyword research tool.
In this case, I use KWFinder as my main tool of choice.
b) Free Keyword Research Tools: The Complete List of 31 Free Keyword Tools You’ve Never Heard Of
If you are really struggling to invest in a really good keyword research tool, you can still find dozens of tools available to use for free.
The most common option is to choose Google Keyword Planner. But there are other options out there which you may find easier to use.
c) How to Use Wikipedia As a Powerful Keyword Research Tool (Free Download)
As part of the bonus section within the list of free keyword research tools mentioned above, you can also download a free guide on how Wikipedia can be used as a tool too.
Wikipedia is not the first thing you think about when it comes finding keywords or content ideas. But you’d be surprised how much it can help you…so don’t miss out on this trick.
2. On-Page SEO Tips
There are many aspects of SEO that we can spend all day looking at.
Even though link-building and creating content which is worth linking to are among the most important aspects of SEO, don’t forget that your own site needs to be well-maintained.
You can’t control other sites and force them to link to you. But you do have control of your own website (you should always have full control and ownership of your own website).
The following will look at on-page SEO tips that you can implement today and on an ongoing basis.
a) Image Optimisation: 10 Steps on How to Optimise Your Images for Better SEO & Web Performance
The saying “a picture speaks a thousand words” is very true.
But a picture can also hold you back and have a negative impact on your site if it’s not optimised correctly.
Optimising images can cover many areas, from improving site speed and boosting conversion, to attracting more traffic to your site and providing a better user experience.
b) Google Giveth and Taketh Away Your Meta Description [Podcast]
One of the basic parts of on-page SEO is to update your Page Title (also known as SEO Title) and the meta descriptions.
These are what you see on Google’s search results when you search for anything, so it’s important to get it right, not just to encourage searchers to click on your site, but potentially for your ranking too.
But Google has a habit of testing and changing things, often without warning.
At one point Google decided to shorten the meta description – 2 years after extending it.
So make sure you know the best practice when it comes to using meta descriptions.
3. Content Creation & Marketing Tips
a) How to Find Endless & Relevant Content Ideas Using Just Google (With 19 Amazing Search Tips)
If there is one post you absolutely need to check out to get content ideas, it is this one!
Using Google (you’ve heard of them, right?), you can unlock literally an endless number of content ideas using some simple and effective search hacks. And from there, Google will present you with content ideas almost immediately.
So now you will not have any excuses if you can’t think of what to write about for your next post.
b) Updating Your Content is Not About Being Lazy
It is always a good idea to update your existing content so that your audience can still find you and search for you.
But it doesn’t mean that you can be lazy and just add a few words here and there to make it seem as though it’s been updated.
You are doing yourself, and most importantly your audience, an injustice.
c) How to Find Your Competitors’ Top Performing Content in Minutes
It’s not just about doing your own research and creating your own content. It’s also great to do further research by learning more about your competitors’ top content.
And then you can uncover, not just new content ideas, but anything that you can capitalise on if they have not created the type of content that is attracting traffic.
d) 10 Ways ‘Google Trends’ Can Seriously Help Take Your Content to the Next Level
As a free tool, Google Trends is fantastic if you want to understand the latest search trends at any time, in any country, for almost any keyword.
But Google Trends can also be a powerful tool if you want to take your content to the next level.
How can you do that? Well, this post will show you how you can do that, from finding evergreen content ideas to research geo-specific keyword trends to even predicting the potential popularity of keywords in the future.
e) 5 Easy Ways to Match Your Content to Your Audience’s Search Intent
It’s all well and good putting together content, but it’s another thing when you want to make sure it is exactly what searchers are looking for.
Unfortunately, there are still content creators out there who think they can trick their own audience to visit their site, only to fail miserably.
Here is how to ensure your content matches what your audience is intending to find.
f) How the Google Wildcard Search Can Unlock Endless Content Ideas
It’s amazing what you can do with Google…and I’m not just talking about looking for a solution to a problem that you have.
Because this small but deadly trick can actually help you unlock an endless stream of great content ideas. And it’s all because of an asterisk.
g) 10 Content Structures That You Can Use Today
Creating the right structure is crucial for any website.
It’s not just about making sure that it looks pretty and is laid out nicely, it is also about making it easier for your readers to engage and consume your content.
The right content structure depends on the type of content you want, e.g. interview style, comparisons, reviews, etc.
h) Nobody Reading Your Blog? Why You Should Persist
One frustrating aspect when publishing a blog (or any content) is that nobody is reading it. And because of that, it will put you off.
But writing a blog is not just about getting lots of traffic. There are many hidden benefits that can help you in the long-term.
4. WordPress SEO Tips
Even though most, if not all, of the SEO tips above can be used on any site, there are those which are specific to WordPress sites.
Some of those tips are directly related to SEO, others will have an indirect effect on SEO.
Please note that most of the tips are related to WordPress.org and WordPress.com. If you don’t know the difference between the two, you can read this comparison article on WordPress.org vs WordPress.com.
Otherwise, you can check out some of the WordPress SEO tips below.
a) Yoast SEO 7.0 Bug Is a Mistake. So Why All the Negative Reaction & Where Is the Appreciation?
The popular Yoast SEO plugin has had a bug which may or may not have affected your ranking.
This caused various conversations and debate over an article that had something to say about it.
But there are certain steps you should be aware of to make sure you have not been affected, and if you have, what can you do about it.
b) WordPress Categories vs Tags: What’s the Difference & How to Use Them
One of the main aspects of WordPress is deciding what tags and categories to use. However, they can cause confusion.
And it’s not just the beginners who can get confused. Eerienced WordPress users can make mistakes too.
The sooner you understand the difference between categories and tags, the better.
c) The Infamous Yoast SEO “Green Bullet” & Why You Should NOT Obsess About It
For those who are aware of Yoast’s SEO plugin, you might be familiar with the traffic light system where it will guide you to optimise your page/post and achieve that “perfect” green light.
But the key word here is “guide”, as the green bullet is not something you should always aim for.
Yoast SEO is a very useful tool, but it can easily be misused and worsen your page’s organic performance.
d) What Are The Benefits of Using WordPress Genesis Framework & Why Do I Use It?
Making sure that you have a well-designed and optimised theme and framework for your WordPress site is important as it can play a huge part in setting that foundation for your SEO.
Which is why I always go for StudioPress’ Genesis framework for my sites. This article will look at how I use Genesis and what the benefits of it are.
e) WordPress Page vs Post: What’s the Difference & When To Use Them
It might not be that obvious, but there is a huge difference between “pages” and “posts” on any WordPress site.
And picking the wrong one could play a part in having a negative impact on the structure of your entire site as well as your internal linking structure.
So make sure you know the difference between pages and posts as soon as possible so that your website, and your audience, will benefit from it.
f) Combining Content & WordPress to Become More Visible Online With Chris Marr
When it comes to understanding content marketing, you would be foolish not to listen to Chris Marr, founder of The Content Marketing Academy.
In this podcast, you will learn the various aspects of content marketing from Chris and why your WordPress site needs it.
Everything from the importance of creating content online to how you can provide value to your audience…even if you are not an expert.
5. Competitor Analysis Tips
It’s one thing to focus all your energy on your website, which is admirable, but it is also dangerous if you are not looking around you and keeping an eye on what your competitors are doing.
Which is why it’s important to keep an eye on your competitors and see how they are performing within the organic search area.
It’s not just about keeping an eye on them, you can gain inspiration and ideas on how you can perform better using data about them, and not just your site.
Check out the posts below to learn how you carry out some simple competitor analysis.
a) How to Find Your Organic Search Competitors in Minutes [Video]
You may feel that you know everything about your industry and your competitors.
But have you thought about who your search competitors are? Because they might not be who you think they are.
Keeping an eye on the market is crucial if you want to stay ahead of the game. But it’s also important to understand more about who is competing against you within the same space online.
That way, you can stay ahead of your competitors too.
b) How to Find Your Competitors’ Top Content in Minutes? [Video]
Have you ever wondered what your competitors’ top performing content is?
Assuming you are consistently writing or updating your own content (and if you are not, get on it!), it’s always worth having a sneaky peek at what your competitors are doing on the content front.
But it’s not just about looking at their recent content, it’s also about looking at their top performing content to see whether you can better it.
And it’s also an opportunity to look at content that is not doing well, and whether you can capitalise on that or not.
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