When people talk about web analytics tools that can track and report data about your website, the industry standard is without doubt Google Analytics (GA).
At the time of writing, it is used in 76% of all websites on the world wide web.
Many of us have implemented GA straight “out of the box”; meaning that we just added the code onto the site or got it started with the help of a WordPress plugin, and then that’s it.
It can be a very simple way to start watching your sessions and other metrics add up over time, which can give you that warm and fuzzy feeling.
But the problem with this way of setting up GA is that your data can contain the following:
- spammy and fake traffic
- internal traffics (it tracks your own engagements as well as your team’s)
- no goal tracking
- if relevant, no ecommerce tracking
It’s always a good idea to make important decisions around your website using hardcore data (instead of a gut feeling 🙄). But the “out of the box ” setup approach will make your job difficult as it will most likely contain incorrect data.
And that’s not what you want, especially if you run a business. Because the wrong decision, due to incorrect data, can hurt your business.
So whether you have recently setup your account, or you’ve had it for a long time, it is never too late to make sure that your accounts are configured correctly.