WordPress, Digital Marketing, Analytics, Content, Security
We all look at our own WordPress site differently.
Some of us think we are doing brilliantly. Others not so much.
But, we are so used to looking at our own website, that we become blind to the most obvious errors.
That’s why it’s necessary for all of us to carry out some form of WordPress website critique of your own, and to do it effectively and without being biased.
[Read more…] about How to Critique Your Own WordPress Website Effectively Without Being Biased
If you have been thinking about hiring an SEO consultant – either as an employee or getting an agency or freelancer to help you, or maybe you already have one and someone in there is supposed to help you with your SEO – are you familiar with any of the warning signs?
Are you sure that you’ve made the right decision?
Are there any signs you should be more aware of, making sure that it’s helping you rather than damaging your organic traffic?
[Read more…] about What are the Warning Signs of a Bad SEO Consultant?
If you are a dentist and run a dental practice, then we can assume that you’ll have a number of competitors nearby.
But is your website working hard enough to rank above your competitors on Google?
Or maybe you are stuck and you don’t know how to optimise your website?
That ends now, as this article will help to guide you on how to optimise your dental website.
[Read more…] about Dentist SEO: How to Optimise Your Dental Website & Attract More Patients to Your Practice
Let’s get one thing clear; if you don’t have a blog section on your website (not including elsewhere), get one set up now.
If you have already done this, then the next step is to make it a useful resource for your audience, and that is a continuous challenge.
So, how do you get better at blogging? How can you improve your blog writing skills and know that you are going in the right direction?
[Read more…] about How to Become a Better Blogger
Are you looking to start a new business and you want to test your next business idea?
Or perhaps you want to validate (or re-validate) your existing business idea?
Or want to get an idea of how to find your audiences and learn more about them?
In this book review, I have outline how ‘Will It Fly?’ by Pat Flynn (from Smart Passive Income) is a great way to answer those questions and more.
[Read more…] about ‘Will It Fly?’ by Pat Flynn – Book Review [Video]
If you are not measuring your performance, then how do you know what’s working and what’s not?
There are so many ways to measure your website’s performance. And without a doubt, the most popular analytics platform is Google Analytics.
But like many people, you may find it a bit overwhelming
There’s nothing with wrong with feeling like that. That’s how I felt when I first stepped into Google Analytics… and it was scary.
But with the right information and guidance, you will find your way around it. And this post will help you with that, as I put together a roundup of a beginner’s guide to Google Analytics for your business.
You have a website, right?
And when you have visitors to your website, you want them to carry out specific actions on your site… right?
Buy, download, contact you… you know, the standard actions.
Some people might say that they are not selling anything so there is no point of tracking conversions. Others simply don’t know whether they have any kind of conversion to track.
I even had a client in the past who was building an online community, but because she was not “selling”, she didn’t feel that there was anything to track.
I’m here to dispel that myth.
[Read more…] about What is Conversion? And What are the Different Types Available?
Have you always assumed that you’d have to grow your business all the time?
Have you ever thought about the possibility of having a successful business without growing it?
Sounds impossible, right?
There is a trend where business owners are deliberately staying small, so that they can control and maintain their business’ growth, but still run it as a profitable and successful enterprise.
The ‘Company of One’, written by Paul Jarvis, is a book that questions the whole topic of “growth” and why it’s not the “be-all and end-all” for every single business.
I knew I had to read it, as it’s something that resonates with me.
So, in this post, I have created a book review video about ‘Company of One’, with transcripts included.
[Read more…] about ‘Company of One’ by Paul Jarvis – Book Review [Video]