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SEO Tips for Beginners

19th September 2018 - By Ahmed Khalifa Leave a Comment

Search engine optimisation is one of the most important aspects of your online marketing activities for your business and your website.

If you do not take it seriously, you are missing out on a huge amount of traffic and also the opportunity for your audience to find you via search engines.

SEO can sometimes be an over-complicated process and highly technical… if you want it to be.

But you can choose to keep it as a simple yet a powerful part of your arsenal without the need to overwhelm yourself.

This page will simply round up the best of SEO tips and advice on this site that can help you to grow your organic search traffic.

RegEx for Google Analytics: A Beginner’s Guide on How to Use Regular Expression

28th August 2018 - By Ahmed Khalifa 2 Comments

For all the overwhelming amount of data that Google Analytics can provide for you, you would argue that you don’t need anything more than what you have already got.

But I’m afraid there is more to GA than just looking at sessions, landing pages and sources of traffic.

That’s OK though, because it’s time to unlock another way to extract even more useful data about your website.

Have you wondered how you can get specific and customised data that suits you instead of using the GA’s default version?

Well you can do that with “Regular Expressions”, which is also known as “RegEx”.

How to Find Thousands of Long-Tail Keywords…in Just Minutes [Video]

22nd August 2018 - By Ahmed Khalifa Leave a Comment

Header image for post about how to find long-tail keywords using SEMrush

Long-tail keywords (those keywords which are 2 or more words) are priceless.

Even though they tend to have a lot less search volume than the broad keywords, did you know that long-tail keywords are more lucrative?

Like “best places to eat in London” vs searching for “restaurants” whilst in London? Or “camera” vs “small mirrorless Sony camera”?

Because there are stronger intent when searching with long-tail keywords, your audience will more likely take action as they are specific on what they are looking for.

WordPress.com vs WordPress.org: What’s the Difference & Which One Should I Use?

28th August 2018 - By Ahmed Khalifa Leave a Comment

Even though there is a good chance that you have heard of WordPress, you might not be aware that there are 2 very different WordPress platforms to choose from:

WordPress.com and WordPress.org.

Notice how it ends?

For such a small difference, they are actually very different in terms of how they operate, but the principle is the same, which is to enable to have a website and a presence online. But at the same time, there are many questions to ask yourself before deciding which one to choose.

How to Find Your Competitors’ Top Content in Minutes? [Video]

22nd August 2018 - By Ahmed Khalifa Leave a Comment

Have you ever wondered what is your competitors’ top-performing content based on Google organic search?

It’s all well and good that you want to focus on your content and get it to perform as high as possible in terms of traffic, engagement and conversion. But sometimes, we need to look at what our competitors to see what are they doing.

Some people might think that it will be useful to do that to get content ideas, which is true, but there is a lot more to it when you look at your competitors top content.

DuckDuckGo Review: Why I Use “DDG” as My Default Search Engine (Even as an SEO)?

22nd August 2018 - By Ahmed Khalifa Leave a Comment

There is a very good chance that you use Google, not just as your main search engine, but as part of your everyday.

The fact that they’ve become a major part of many people’s lives is a testament to how well they have done since they burst to the scene back in the 90s and pushed aside everyone who came their way.

But as we learn more about privacy, combined with how much I know about Google (which is too much) when experimenting with SEO, there had always been concern to me on how Google is dominating the search engine market and what they do with that level of monopoly.

How You Can Find Related Keywords Directly on Google…in Just Seconds? [Video]

22nd August 2018 - By Ahmed Khalifa Leave a Comment

It’s all well and good that you have done your keyword research prior to putting together your your new piece of content.

But sometimes you might want to find related keywords (or even new ideas) that can either expand your existing content or to come up with ideas for a brand new one.

Doing some additional keyword research is required, but it doesn’t always have to be a chore, as you can do so directly on Google search result.

Bounce Rate vs Exit Rate: What’s the Difference & Why Should You Care?

28th August 2018 - By Ahmed Khalifa 2 Comments

One of the most common metrics that we all spend a lot of time looking at on Google Analytics is the glorious “bounce rate”.

I’m not sure why of all the metrics, bounce rate gets the most attention, potentially after the number of sessions and pageviews on Google Analytics.

Especially when there is also another mystery related metric called “exit rate” which can also offer valuable insights, and potentially more important insights to your website’s performance than bounce rate.