Blog

What are the Warning Signs of a Bad SEO Consultant?

17th July 2019 - By Ahmed Khalifa - Tagged With: seo

If you have been thinking about hiring an SEO consultant – either as an employee or getting an agency or freelancer to help you, or maybe you already have one and someone in there is supposed to help you with your SEO – are you familiar with any of the warning signs?

Are you sure that you’ve made the right decision?

Are there any signs you should be more aware of, making sure that it’s helping you rather than damaging your organic traffic?

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Dentist SEO: How to Optimise Your Dental Website & Attract More Patients to Your Practice

25th June 2019 - By Ahmed Khalifa - Tagged With: seo

If you are a dentist and run a dental practice, then we can assume that you’ll have a number of competitors nearby.

But is your website working hard enough to rank above your competitors on Google?

Or maybe you are stuck and you don’t know how to optimise your website?

That ends now, as this article will help to guide you on how to optimise your dental website.

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How to Become a Better Blogger

28th May 2019 - By Ahmed Khalifa - Tagged With: blogging, content, content marketing, personal development

Let’s get one thing clear; if you don’t have a blog section on your website (not including elsewhere), get one set up now.

If you have already done this, then the next step is to make it a useful resource for your audience, and that is a continuous challenge.

So, how do you get better at blogging? How can you improve your blog writing skills and know that you are going in the right direction?

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‘Will It Fly?’ by Pat Flynn – Book Review [Video]

3rd May 2019 - By Ahmed Khalifa - Tagged With: book reviews, business

Header image for blog post about 'Will It Fly?' book review

Are you looking to start a new business and you want to test your next business idea?

Or perhaps you want to validate (or re-validate) your existing business idea?

Or want to get an idea of how to find your audiences and learn more about them?

In this book review, I have outline how ‘Will It Fly?’ by Pat Flynn (from Smart Passive Income) is a great way to answer those questions and more.

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Beginner’s Guide to Google Analytics for Small Business

23rd April 2019 - By Ahmed Khalifa - Tagged With: google analytics

If you are not measuring your performance, then how do you know what’s working and what’s not?

There are so many ways to measure your website’s performance. And without a doubt, the most popular analytics platform is Google Analytics.

But like many people, you may find it a bit overwhelming to begin with. Or, you may be struggling to find the right data. Or perhaps you just want to move to the next level and really make the most out of it?

There’s nothing with wrong with feeling like that. That’s how I felt when I first stepped into Google Analytics… and it was scary.

But with the right information and guidance, you will find your way around it. And this post will help you with that, as I put together a roundup of a beginner’s guide to Google Analytics for your business.

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What is Conversion? And What are the Different Types Available?

9th April 2019 - By Ahmed Khalifa - Tagged With: cro, google analytics

You have a website, right?

And when you have visitors to your website, you want them to carry out specific actions on your site… right?

Buy, download, contact you… you know, the standard actions.

Some people might say that they are not selling anything so there is no point of tracking conversions. Others simply don’t know whether they have any kind of conversion to track.

I even had a client in the past who was building an online community, but because she was not “selling”, she didn’t feel that there was anything to track.

I’m here to dispel that myth.

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‘Company of One’ by Paul Jarvis – Book Review [Video]

26th March 2019 - By Ahmed Khalifa - Tagged With: book reviews

blog title text with cartoon of man with glasses behind blue book cover

Have you always assumed that you’d have to grow your business all the time?

Have you ever thought about the possibility of having a successful business without growing it?

Sounds impossible, right?

There is a trend where business owners are deliberately staying small, so that they can control and maintain their business’ growth, but still run it as a profitable and successful enterprise.

The ‘Company of One’, written by Paul Jarvis, is a book that questions the whole topic of “growth” and why it’s not the “be-all and end-all” for every single business.

I knew I had to read it, as it’s something that resonates with me.

So, in this post, I have created a book review video about ‘Company of One’, with transcripts included.

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How to Prepare Your Site for Gutenberg and WordPress 5.0?

12th March 2019 - By Ahmed Khalifa - Tagged With: wordpress

Have you been thinking about launching Gutenberg on your WordPress.org website (and finally using the block editor)? Are you worried about the possible implications that it could have on your site?

Gutenberg and WordPress 5.0, aka “Bebo”, has been featured in the news so much lately, it’s hard to get away from it. For many people, it has been the cause of debates and headaches along the way.

Since it was launched back in December 2018, people are slowly starting to see the benefits of using Gutenberg. And as it’s part of a long-term plan for your entire site, we know that it’s here to stay.

But a lot of people are nervous about using it. Are you one of them?

If you are unsure whether to implement Gutenberg now, or you would rather start making the transition carefully without causing any problems on your site, then read on.

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